Canva recently launched a new suite of AI-powered tools called Magic Studio. The move aims to give Adobe a run for its money and encourage a more inclusive approach to design.
As Canva celebrates its 10th birthday, this release marks a significant milestone in content creation, promising to make it more accessible to everyone, regardless of their design experience.
Magic Studio
Canva's Magic Studio, described as "the world's most comprehensive AI-design platform," introduces many features designed to streamline content creation.
One standout feature, "Magic Switch," allows users to transform existing designs into different formats effortlessly. Imagine converting a blog into an email or social media post with just a click, all without the hassle of manually adjusting the layout or text.
But Magic Switch does not stop there; it is also a language magician. It can automatically translate your designs into over 100 languages, eliminating the need for external translation tools.
This feature is a game-changer for global marketing campaigns, enabling designers to generate multichannel content from a single design.
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From Text to Video
Bloomberg tells us that Canva's Magic Media tool has received a significant upgrade with the addition of text-to-video capabilities powered by Runway AI Inc.
Users can now transform text-based prompts or existing images into captivating short videos.
Furthermore, Canva has amped up its text-to-image tool within Magic Media, offering an array of style options for users seeking visually stunning content.
For those who prefer alternatives, Canva now hosts OpenAI's DALL-E and Google's Imagen within its app marketplace.
Enhanced Photo Editing Tools
Magic Grab is a standout feature that can automatically select and separate subjects within images, enabling users to edit, reposition, or resize easily.
Additionally, Magic Expand allows images to expand beyond their frames, reminiscent of Adobe's Generative Expand tool for Photoshop.
Safety and Privacy Controls with Canva Shield
In a time where content moderation and safety are paramount, Canva has introduced Canva Shield-a set of safety, privacy, and security controls.
This feature prevents AI-powered tools from being misused to create inappropriate or unsafe content. It includes free AI indemnification for Canva enterprise customers, giving them peace of mind while using these advanced features.
Team administrators also gain full control over how Magic Studio products are enabled and used within their organizations, ensuring responsible and safe usage.
Rewarding Designers
Canva has announced a Creator Compensation Program.
Over the next three years, the company will pay a staggering $200 million to designers who consent to use their content to train Canva's AI models.
Compensation is determined by various factors, including the contribution level to Canva's content library and the frequency of content usage.
Competing with Adobe Express
Canva's relentless expansion and innovation make it a formidable competitor to Adobe, the long-standing leader in creative software.
Adobe's recent introduction of Firefly, its own generative AI model, shows the company's acknowledgment of Canva's growing popularity.
While Adobe Express has added AI features to its arsenal, Canva's Magic Studio promises to be a game-changer in accessibility and user-friendliness, challenging Adobe's market dominance.
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