TikTok Introduces 'Meet Cute': Internal Matchmaking Service for Employees

TikTok has unveiled its discreet internal matchmaking service known as "Meet Cute." Designed to foster connections among colleagues, this unique feature resides within the workplace tool used by TikTok employees worldwide.

Beyond document hosting and video conferencing, Meet Cute opens the door to the possibility of romance within the workplace.

How TikTok's Meet Cute Works

Meet Cute allows TikTok employees to introduce their friends and family members to their colleagues. It operates similarly to popular dating apps, offering a feed of posts that provide essential information about potential matches, including details like height and weight.

As first seen on Forbes, colleagues can interact with these posts, leaving comments and evaluations through this service.

"The company is not responsible for mediating disputes," the Meet Cute intro reads. This is made to ensure that the matchmaking experience remains respectful and voluntary.

Respecting Cultural Differences

While Meet Cute predominantly sees use among TikTok employees based in China, ByteMoments, the company intranet forum housing this feature, is integral to employees worldwide.

ByteDance, TikTok's parent company, clarifies that Meet Cute was primarily designed for mainland China employees and is intended for use within that specific market.

ByteDance emphasizes its consideration of cultural differences when developing internal apps like ByteMoments. The intention behind Meet Cute was to cater to the preferences and needs of mainland China employees, acknowledging the cultural nuances associated with matchmaking.

This isn't TikTok's first foray into employee matchmaking, according to The Guardian. The company has previously explored similar initiatives, such as the "175 Project." It's worth noting that other tech giants like Alibaba, Meituan, and Huawei also offer dating forums or matchmaking services to their employees.

Navigating Personal Boundaries

While TikTok's matchmaking efforts are undoubtedly well-intentioned, some employees have expressed concerns about their personal boundaries. They view the matchmaking feature as an intriguing but potentially invasive aspect of their workplace experience.

Meanwhile, Tech Times reported back in August that ads will show up on TikTok Search Results. Not all users appreciate seeing sponsored content popping out of nowhere, so some of them asked if there's a way to turn this off.

With regards to switching off the ads, it's up to the advertisers to opt them out of the app. It should be noted that the Search Ads Toggle won't allow users to turn on or off the search results.

Elsewhere, a new AI content labeling tool has arrived on TikTok to help audiences recognize the AI content as real or fake. This also improves the transparency for content creators.

The tool is accessible during the video uploading process. However, TikTok says that it does not have any expectations if the creators will label their clips.