In a recent interview with CBS Sunday Morning, Tim Cook discussed various topics, including advertising on X and the upcoming Vision Pro. Interestingly, the Apple CEO mentioned enjoying watching the third season of "Ted Lasso" on the Vision Pro.
Apple CEO Tim Cook's Latest Interview After Wonderlust Event
Tim Cook acknowledged his reservations about the social media platform previously known as Twitter. He found the apparent issue of anti-Semitism on X "abhorrent" but values its role in fostering discourse.
He refrained from expressing a clear stance on whether Apple should engage in advertising on X, simply noting that this is an ongoing topic of internal discussion within the company. However, The Verge reported that he emphasized that the company regularly reevaluates its choices in this regard.
Dickerson also inquired about the release schedule of the Vision Pro, touching upon rumors of potential manufacturing delays. Cook confidently reiterated that the Vision Pro is progressing as planned, echoing statements made during the recent iPhone 15 "Wonderlust" event.
He further mentioned that he had the opportunity to watch the entire third season of "Ted Lasso" using the forthcoming device.
Apple Creating a Clean Energy Future
CBS News reported that the interview also explored Apple's environmental endeavors, shedding light on their product sustainability claims, notably highlighting the eco-friendly aspects of the latest Apple Watch Series 9.
In the heart of Brown County, Texas, a region characterized by its flat, dry terrain and situated close to the state's geographical center, Apple has forged a partnership to provide clean energy to power 100,000 homes.
Stretching over a vast expanse of four miles, this ambitious project consists of nearly a million solar panels. To some, it represents a significant stride towards a cleaner and more sustainable energy future.
However, others might perceive it as a form of marketing concealed as social responsibility, a phenomenon skeptics often label as virtue signaling.
Cook firmly rejected the notion of virtue signaling, saying, "I don't do virtue signaling, at all. I don't believe in it. We want to do hard work." For Cook, "hard work" means ensuring that environmental initiatives align with sound business principles.
"I want to see that it pencils out because I want other people to copy it. And I know they're not going to copy a decision that's not a good economic decision," he noted.
According to Cook, Apple is making substantial investments in pursuit of its clean energy objectives. The company's initiatives reportedly span regions from Oregon to California and even extend to China and Singapore.
Cook is on a mission to counterbalance every unit of carbon emissions associated with Apple products through clean energy generation and carbon capture techniques.
At Apple's highly anticipated annual product launch event, "Wonderlust," a captivating five-minute video was unveiled, coinciding with the introduction of its latest product lineup, which prominently featured the iPhone 15 Pro.
In the clip, Cook and his team eagerly wait for the arrival of Oscar-winning actress Octavia Spencer at Apple's headquarters in Cupertino, California. As the scene unfolds, Spencer, as Mother Nature, grills the group about Apple's environmental promises.
In response, Apple executives have cited the company's steps to achieve carbon neutrality. However, this portrayal has sparked accusations of Apple "greenwashing" its carbon footprint.
Related Article : Apple Accused of 'Greenwashing' After Releasing Video Touting Its Climate Change Efforts With Octavia Spencer
