Company owners rely on their employees to drive profit for their business. But it requires fair treatment and a good working environment to gain positive recognition and encourage employee advocacy. It is rewarding to witness an employee openly advocate for a company. Yet, it is more fulfilling when everyone in the company shares their support willingly, not just for brand recognition but because the experience stands true for everyone involved.
What are the benefits of employee advocacy?
Besides attracting new leads and upholding a positive image, encouraging employee advocacy can help attract top talents to the company. Job seekers are more likely to apply to a company when they hear positive feedback from past or present employees.
It can also boost sales, which results from high workplace engagement. Moreover, when employees are heard and recognized, this improves employee engagement and retention, allowing the company to expand as its workforce grows.
Overall, having an employee openly advocate not only drives sales but also elevates the image of the company in the industry. With just compensation, fair treatment, and a good working environment, companies are likely to receive these benefits from their employees, especially when they use a platform for employee advocacy.
Outlined below are the top 5 best employee advocacy software in 2023:
1 DSMN8
Overview
DSMN8 takes the lead as one of the best employee advocacy software. It has been voted #1 in different categories of G2 Summer 2023 Reports: Best Results, Best Est. ROI, and Most Implementable. It is also the momentum leader in employee advocacy based on data collected from product reviews and aggregated from online sources and social networks.
As an all-in-one employee advocacy platform, DSMN8 is used by companies of all scales from Nokia, Shopify, Dropbox, Ipsos, and more. It can easily turn employees into social media influencers, social sellers, and brand advocates to drive brand recognition and business sales. It is scalable, easy to use, and offers world-class support.
Features
DSMN8 contains a built-in gamification engine that enables employers to reward the most successful employee influencers. It displays an integrated leader and point system which can motivate members to compete for the top spot and earn real rewards and prizes.
With a single-sign-on feature, it's easy to log into the employee advocacy software. Companies only need one set of credentials to access multiple applications. It is built with secure proprietary technology, which ensures company data remains protected and safe from threat actors.
DSMN8 also offers a white-label solution for those in need of a dedicated app that matches the company's branding. It can also function as a central hub for employees to bond virtually, where anyone can communicate, read, and share company content. Members can also comment and tag colleagues on relevant posts.
With advanced reporting, employers can understand the metrics based on the impact of employees' networks from sharing company-related content. DSMN8 also offers personalized content for each member, allowing employees to choose posts based on their location, interests, and job.
This platform for employee advocacy also offers integration with tools like Adobe Analytics and Microsoft Teams, enabling companies to centralize workflows and communications in one space. With its ease of use and overall functionality, DSMN8 can supercharge online reach and engagement to generate more inbound sales leads and reduce hiring cost.
2 Sociabble
Overview
Founded in 2014, Sociabble has been helping companies promote employee advocacy. It's a platform that empowers the workforce to become active on social media. It can generate expert content, allow one-click shares, and enable user-generated content. It can amplify a company's marketing initiatives while giving a voice to every single employee.
Companies can leverage this employee advocacy software to boost website traffic, generate qualified leads, and attract top talent by allowing employees to become brand ambassadors on social media. Sociabble can also transform executives into thought leaders, as the involvement of top management is key to success.
Features
Sociabble can automate and unify social media actions. It uses AI to tag and organize uploaded photos automatically. Employers can archive and store pre-approved content in the media library, streamlining content production. This ensures consistent quality across all posts for employee advocacy.
With its agenda view, Sociabble enables collaboration among colleagues, allowing everyone to see what each member has scheduled and posted to maximize their efforts and avoid content repetition. The employee advocacy software also provides scheduling and targeting to take advantage of the peak hours for optimal visibility.
Sociabble also displays content optimization scoring, which aids in identifying what content can receive high engagement. It can also offer insights into content performance, allowing companies to analyze and implement a successful content strategy. Companies can leverage Sociabble for its content and collaboration features to boost their marketing efforts.
3 PostBeyond
Overview
PostBeyond is an employee advocacy and social selling platform from Influitive. It can boost brand visibility by transforming employees into active social shares. It unlocks their potential to influence the target audience by entrusting them to amplify the company's values.
As an all-in-one platform, PostBeyond packs with features to streamline employee advocacy. It can simplify social sharing, promote consistent brand communication, and offer real-time reporting from the employee advocacy program.
Features
PostBeyond contains many features to centralize content. Employees can subscribe to different topics to personalize their feeds. With the Explore feed, anyone can discover all of the content and see the latest and top-performing posts from the company's socials. Employers can also showcase the featured posts for members to prioritize them when sharing company-related content.
To mark the completion of a campaign, employers can set up content expiration dates, which automatically remove outdated content from the platform. PostBeyond also has an internal post feature, which turns off the sharing capability for company announcements, updates, or news, which is essential for confidentiality.
PostBeyond can also auto-queue content for employees and executives who don't have the time to schedule their content. This convenience extends to shareable links, allowing employees to share information and content with one click.
Employers can encourage friendly competition with Team Leaderboards, where employees are ranked based on different actions such as engagement and shares. PostBeyond can also display a personal dashboard for each employee, which grants access to their social media performance and insights into the metrics of their shared posts.
With iOS and Android compatibility, anyone can easily share and boost engagement to promote employee advocacy from their phones. PostBeyond also supports multiple languages for inclusivity and guided onboarding for user orientation. With useful integrations and brand compliance features, this employee advocacy software guarantees maximum online visibility.
4 GaggleAMP
Overview
GaggleAMP aims to humanize brands through people and their networks. It desires to empower human connection through exchanging ideas and engagement across digital communities. As an employee advocacy platform, it can expand reach, drive engagement, and offer measurable business results to produce better outcomes.
The company has served companies of all sizes worldwide for over ten years. It is 100% founder-owned, with no external influence from other business lines. It promises to increase brand awareness and engagement by building and sustaining relationships among employers and employees.
Features
GaggleAMP offers ease of use with its one-click employee engagement, enabling anyone to amplify reach to increase engagement without distracting members from their work priorities. It also features AI-powered Paraphrase, which can personalize the brand message for each employee. This feature helps foster genuine engagement, as each message is customized according to the employee's preference, yet it remains aligned with the brand.
GaggleAMP offers real-time reporting and analytics to improve employee advocacy effectiveness. This feature allows companies to keep track of efforts made by their employees and tailor their strategies to serve more content that performs better for higher engagement.
With gamification, GaggleAMP enables active employee participation. Employers can reward their employees who are topping the leaderboards and acknowledge other teams for their efforts in participating in friendly competitions. This feature can further boost the shares of company posts, as each point gets totaled from each employee's social media activity.
5 Ambassify
Overview
Ambassify desires to help companies build genuine and sustainable connections with and among their employees. With the popularity of social media, company owners can use the software to leverage the network of employees to receive more engagement, clicks, and conversions from leads. By employing the best social media marketing strategies, employee advocacy can have a great impact on business results.
Ambassify is both the name of the company and the employee advocacy software. It offers multiple features to support and faciliate use cases like employer branding, corporate branding, sustainability, and social media marketing. The company provides customers who launched an employee advocacy program with additional (and optional) training and services delivered by its network of partners.
In their professional services, the experts deliver various types of content designed to enrich the knowledge of its customers. They also provide individual and group sessions based on the specialties of each expert and partner. The company also offers personalized consultancy, which grants support to help customers take their business strategy to the next level.
Taking advantage of the professional services and the employee advocacy software of Ambassify has proven successful for leading companies like Swiss Life Germany, Sweco, Orange, Sodexo, Barco, Bayer, KBC and more. By customizing the features of its platform and launching several initiatives to onboard members, Ambassify has helped turn the online community of Swiss Life into a reliable and customized content hub.
While it takes time to invite, train, and evangelize employees, the customer success team of Ambassify is ready to help in every stage of the process to build a strong relationship and to guide them on how best to implement their Employee Advocacy Program.
Features
Native Video Sharing
Ambassify contains a native video-sharing feature, allowing every advocate to share videos directly onto their social media without redirect links and without leaving the platform. Sharing videos can help boost engagement as they are easier to comprehend, which is ideal, given the short attention span the population has these days.
Easy Campaign Builder
Managers can select different campaign types from the library of Ambassify. Based on their intention, they can pick the right tile, choose a specific campaign for the employees to advocate, and personalize it to fit the company's branding and messaging. These intentions are:
Like, comment, or share our content
Post their content
Follow us on social media
Give input about a topic
Check out our content
Provide us with referrals
By utilizing this feature, companies can heighten their visibility online and potentially increase their leads.
Community Goals
Collective goals allow employees to work together and improve their relationships as colleagues. By setting up common goals to work towards, these goals can strengthen the bond between them, their managers, and the company owners as they strive to reach them successfully.
Managers can set up leaderboards to display the top contributors or define specific objectives to motivate people and ignite their competitive spirit. Each point is summed up, and the winner gets rewarded with a badge on their profile to prove their achievement.
Smart Scheduling of Posts
There are certain times of the day when social engagements are at their peak. Utilize these times with smart scheduling of posts. This feature allows employee ambassadors to schedule their posts to be shared at an optimal time. Namely, a time slot where their audience is most likely to interact with it.
The system of the employee advocacy software can research and choose the best timeslot, or employees can schedule it themselves at their preferred time.
Campaign Variations
Campaign variations allow employees to choose their preferred angle to promote the same campaign by choosing between different caption copies. This prevents resistive content from being generated, which can turn away potential leads from engaging with the brand.
This feature also allows customization of pre-filled content from its description to its attachments, so that employees can choose the one that resonates with them the most and create more diversity on social media, while talking to different audiences at the same time.
Advanced Analytics and Verified Shares
Companies can keep track of their employee's social media activity through the advanced analytics and verified shares feature of the employee advocacy software. It can display the list of members who have successfully shared the campaign on their chosen platform, whether on LinkedIn, Twitter, or Facebook. Ambassify verifies social networks automatically, allowing companies to save time and focus their efforts on the core aspects of the business.
Ambassify can help companies streamline and control their corporate brand communication for successful employee advocacy. With a consistent quality of campaigns, companies can stand out in the market and become an attractive and authentic employer that genuinely cares about the services it delivers and the employees that provide them.
The employee advocacy software does not only improve brand recognition, but it also builds a good working culture among employees, where everyone is recognized for their efforts and rewarded accordingly. Companies can leverage the features of Ambassify and its professional services to achieve their KPIs. Eventually, this results in business expansion as more applicants seek opportunities to work with the best employers.
Conclusion
Employers can reap great benefits when they utilize the top 5 best employee advocacy software of 2023. Likewise, employees can receive rewards for their efforts in driving brand recognition and generating more leads for the business. With their combined efforts, companies can flourish, even their workforce, to achieve greater heights and establish their brand as a global name in the market.
