BMW has unveiled its latest design concept, the BMW Vision Neue Klasse, providing a glimpse of the future of its electric vehicles (EVs) lineup. This concept, set to debut at the IAA Mobility 2023 International Motor Show in Munich that will be held from September 5 to 10, embodies a clean design language focusing on essential elements.
"The BMW Vision Neue Klasse combines our ability to innovate in the core areas of electrification, digitalization, and circularity," Oliver Zipse, Chairman of the Board of Management of BMW AG, said in a press statement.
"In this way, we are always able to stay two steps ahead of the future: The Neue Klasse is already bringing the mobility of the next decade to the roads in 2025 - and leading BMW into a new era," Zipse added.
The BMW Vision Neue Klasse
The Neue Klasse emphasizes simplicity with expansive surfaces and minimalistic lines, emphasizing signature BMW features like the kidney grille. Inside, it introduces the next generation of BMW iDrive, promising a unique digital user experience that bridges real and virtual worlds.
In addition to its design, the Neue Klasse showcases technological advancements. Frank Weber, a member of the Board of Management of BMW AG responsible for Development, highlighted key improvements, stating, "30% more range, 30% faster charging, 25% more efficiency - the Neue Klasse represents a major technological leap that will take EfficientDynamics to new heights."
The Neue Klasse's exterior incorporates elements that will define various models within this series. It boasts powerful wheel arches, a forward-slanting "shark nose" front end, and 21-inch aerodynamic wheels, paying homage to classic designs inspired by motorsports.
Its exterior paintwork in "joyous bright" adds a touch of friendliness and future-oriented personality to the concept. Inside, the design emphasizes minimalism, with controls primarily operating through the BMW Panoramic Vision, the Central Display, and multifunction buttons on the steering wheel.
This approach reflects BMW's modern interpretation of driver orientation.
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Electrification, Digitalization, and Circularity
BMW claims that the Neue Klasse's manufacture at the Debrecen plant employs sustainable practices, minimizing the use of fossil fuels and maximizing the use of raw and secondary materials with reduced CO2 emissions.
It will drive resource-efficient individual mobility and features electric motors, newly-developed round battery cells, and sixth-generation BMW eDrive technology, enhancing charging speed and range.
Electrification, digitalization, and circularity are central themes in BMW's transformation. The BMW Vision Neue Klasse combines these elements, representing the company's future sustainability goal, individual mobility rich in digital experiences, and locally emission-free driving.
The BMW Vision Neue Klasse marks the beginning of a new era in BMW's journey, promising to deliver typical BMW driving pleasure while embracing the technologies of tomorrow.
In related news, BMW's latest iteration of the MINI Cooper showcases a fusion of classic design elements with modern electric technology, staying true to its roots while paving the way for an all-electric future.
In a separate press statement, Stefanie Wurst, head of MINI, said: "With its electric drive and purist design, the new MINI Cooper is a perfect fit for an urban lifestyle. In the fifth generation of the MINI Cooper, we combine the traditional MINI DNA with innovative, future-oriented technology while enabling locally emission-free driving fun that is typical of MINI."
