Google Nest Aware Price Hike Explained: Additional $30 for the Nest Aware Plus Subscription

Google is raising the prices of its Nest Aware and Nest Aware Plus. The changes in the base subscription fee would result in owners having to pay $30 more for the Plus subscription.

Google to Increase the Monthly Price of Nest Aware and Annual Subscription Payments

According to 9to5Google, Google has recently announced that its US customers would experience an increase in the price of Nest Aware. It would be applied not just to the monthly Nest Aware subscription cost but also to the annual payment option.

It was reported that this particular subscription is designed to improve the user's experience when it comes to their Nest Cams, Smart Displays, Doorbells, and Speakers.

The Nest Aware Subscription Raises Its Price by $2 Monthly and $20 Annually

The previous subscription fee for Nest Aware was $6 per month and $60 per year since the flat pricing structure change, which was announced in 2019 but only implemented in May 2020.

This base subscription now costs $8 per month or $80 per year ($16 savings). The price changes would result in users paying an extra $20 annually or $2 monthly. This service is designed to give users event video history for up to 30 days.

Nest Aware Plus Subscription Services Increase to $15 Monthly and $150 Annually

Another service, the Nest Aware Plus, is also raising its prices, which previously sat at just $12 monthly and $120 yearly. The new prices are now $15 monthly or $150 annually.

The subscription will give users access to 24/7 video history for up to 10 days and event video history for up to 60 days. The different shared functionality of these subscription models includes intelligence alerts regarding Smoke alarms, Familiar faces, Glass breaking, Carbon monoxide alarms, and even the e911.

Google Explains the Importance of Price Increases When It Comes to Nest Aware

According to reports, Google explained how Nest Aware's price increase was necessary for them to keep up with market shifts. The company noted that the market shifts include local tax updates and inflation.

So far, there will be no changes if the users receive Nest Aware through one of the company's partners, like ADT. The increase in pricing would only affect new subscribers who decide to avail of the service.

Google Highlights New Prices to Go Into Effect for Bills On or After November 6

According to Google, the new prices would go into effect for bills on or after November 6, 2023. The company also highlighted that it would notify other countries or territories regarding the price increase.

An email would also be released as the company notifies its users "at least 30 days" before the price changes take effect. Google is also trying to encourage its users to upgrade their devices, especially for the 1st gen device owners, as they get a notification from the company.