Amazon is likely to be the largest US retailer by the end of 2024 (J.P. Morgan)
ECommerce's worldwide growth rate is projected to be 9.4% in 2024 (Oberlo)
Whether a start-up or a medium-sized company, you probably sell products through your website. After all, it's standard practice for most companies.
Even if you're experiencing success with this, have you ever thought about selling your products through Amazon? If the answer is no, you definitely should - as Amazon is the place to be right now.
There are 1.5 million+ active sellers on Amazon, many of which are small and medium-sized businesses. You can easily join the trend, too, as selling through Amazon is much cheaper than you think. For each sale you make, Amazon takes home a very small referral fee, meaning you get to keep most of the profits.
How Can I Attract Customers on Amazon?
If you decide to start selling your products through Amazon, your dream goal will be to attract as many customers as possible. More customers equals more sales, so this is a no-brainer.
Top Tip: Because you have no previous experience selling through Amazon, attracting customers might be something you struggle with at first, so you should get Amazon marketing services from Nuanced Media. Through Amazon SEO marketing and other smart advertising strategies, they can get more customers to buy your products through Amazon, enabling you to boost your profits and appear higher in the Amazon search results.
Once you start to see results through the Amazon marketplace throughout 2024, you'll wonder what took you so long to start using it. Many businesses experience so much success selling on Amazon that they ultimately decide to go Amazon-exclusive. In other words, they only sell through Amazon, as selling through their own website is no longer necessary.
With that said, let's examine the 5 main reasons your business should start selling through Amazon in 2024 and beyond.
1. International Expansion
One of the big strengths of Amazon is that it allows businesses to expand internationally.
In the past, you've probably only sold products to domestic customers in your own country, right? Well, through Amazon, you can finally start selling and shipping products to customers worldwide, which is great if you want to increase your sales and grow your brand name.
2. Reduced Marketing Costs
Amazon marketing is affordable compared to most other major online eCommerce platforms. Therefore, you get to save money on marketing while still selling tons of products. It's a win-win.
3. Gain Access to a Huge Userbase of 310 Million+ Buyers
Did you know that Amazon has over 310 million unique buyers? Believe it or not, this is completely true. This means that you have a huge pool of customers to sell and market products, which is extremely exciting.
4. Accept a Variety of Payment Methods
Amazon allows you to accept various payment methods, from the classic debit card to Apple Pay. Essentially, there's a payment method for everyone, from young demographics to older shoppers.
5. Boost Your Brand Reputation
When a potential customer sees that you sell through Amazon (and have excellent star ratings), they'll know that you're a legit seller. With this information, they're much more likely to go ahead and purchase your products, as your brand reputation is automatically more positive.
