XPro, Formerly Tweetdeck Now Behind Paywall

TweetDeck users just recently noticed that XPro is now an official paid service.

Following Twitter's migration to X, its subscribers-only platform TweetDeck has swiftly embraced becoming the new XPro service.

Users have recently reported seeing the once-free service as a paywall feature. Now, it has come to their attention that Elon Musk's XPro is no longer available for free members.

Twitter Already Knew What's Coming For TweetDeck

XPro, Former Tweetdeck Now Hides Behind Paywall
XPro, the former TweetDeck service is now requiring users to subscribe and pay before accessing the feature. Rubaitul Azad from Unsplash

Back in July, the Twitter-turned-X company stated in its support account that TweetDeck will see an "improved version" in the next 30 days.

At that time, users assume that the biggest change to happen on the platform is transforming it into a paid service. It turns out that their hunch is true since the microblogging site is requiring users to verify their account before using the service.

In short, in order to use XPro, you must be a Blue subscriber first, according to Mashable.

Once you search for XPro or TweetDeck, you will notice that you will be directed to the subscription page intended for Blue subscribers.

What's New With X Premium?

As expected, users anticipate the paid service to be packed with exciting features that are exclusive to them.

According to The Verge, the Musk-owned X will add a fresh wave of features for the XPro including the ad revenue sharing, longer posts, and higher rankings for search and conversations.

Fortunately, X sees it as another way to give its subscribers the service they deserve. After all, having a blue checkmark will cost you a few bucks.

For people who missed accessing TweetDeck in its early days, it somehow resonates with how it became one of the most popular third-party apps in the first place.

Since its launch in 2011, users have enjoyed utilizing multiple custom feeds and accounts in one click. It's an easy way out for marketers who want to manage their pages in one go. Additionally, even journalists find it helpful in their job.

While it's already a given that XPRo will be hiding behind a paywall, it does not change the fact that it was indeed a useful and free tool for everyone. Now, it just became a barrier for those who badly need it.

XPRo Going Paywall is 'Bad' For Some People

Matt Navarra, a social media consultant and industry analyst, says that X's move to launch TweetDeck as a paid service is "bad news for social media managers, journalists, and power users."

With this, we could discern that even an expert knows what X is cooking at the moment. They might gain other subscribers, but they might also lose a lot in the process. Either way, it's still too early to say if XPro will live up to expectations in the next few months or years.

Previously, Tech Times reported that due to Twitter's imposed read limits, the functionality of TweetDeck became an instant mess. Upon implementation of the new changes, users noticed that the notifications and columns were not instantly loading.

Joseph Henry
Tech Times
ⓒ 2024 TECHTIMES.com All rights reserved. Do not reproduce without permission.
Join the Discussion
Real Time Analytics