X's Yaccarino Announces Video Chat Integration to the Platform

In a groundbreaking move, X CEO Linda Yaccarino has officially announced the imminent arrival of video chat functionality to the platform. This exciting development emphasizes X's commitment to becoming an "everything app."

Integrating Video Chats

X (formerly Twitter) Chief Executive Officer Linda Yaccarino has confirmed the impending introduction of video chat to the platform. During an insightful interview with CNBC's Sara Eisen, Yaccarino revealed that users will soon have the ability to engage in video chat calls without the necessity of sharing their phone numbers.

This move aligns with the broader vision of Yaccarino and the company, aiming to transform X into an all-encompassing "everything app." The platform is poised to include not only video chat but also long-form videos, streamlined payment features, and exciting creator subscription options, reflecting the company's commitment to enhancing experiences across digital realms.

The revelation comes in the wake of a mysterious update from X's designer, Andrea Conway, earlier this week. In a rather enigmatic post, she shared, "Just reached out to someone on X," accompanied by four emojis depicting exploding heads.

While the initial message left room for speculation regarding the nature of the communication, Engadget reported that it has become evident that Conway was alluding to video calls rather than voice, adding an element of intrigue to the platform's impending video chat feature.

X's Competitors

The utility of X's video call feature in addressing a pressing consumer demand might not be immediately evident, given the already competitive landscape of video-chat options, including established players like Zoom, Microsoft Teams, Google Meet, and Apple FaceTime. However, Elon Musk and Linda Yaccarino are steering the company towards a broader transformation.

They see the platform, once synonymous with Twitter, evolving into a dynamic real-time hub that goes well beyond mere tweets. This transformation aims to create a multifaceted space encompassing diverse forms of media, communication, and seamless payment capabilities, effectively turning it into a modern digital town square.

TechCrunch reported that Musk's visionary blueprint entails an extensive overhaul of the traditional Twitter platform. Recent company strides align with these aspirations. Only last month, Twitter embarked on a significant stride by inaugurating a revenue-sharing initiative for creators worldwide, underscoring their commitment to fostering a vibrant creator ecosystem.

During the interview, Yaccarino echoed Musk's vision for the "everything app," affirming her alignment with this transformative concept as the driving force behind her decision to join the company.

The CEO also provided insight into the division of responsibilities between herself and Musk regarding the future of X. Yaccarino added that Musk leads a team of extraordinary engineers and focuses on new technology, working on accelerating the rebrand and working on the future.

In contrast, the CEO herself assumes a broader scope, overseeing the day-to-day operations of the company. Her responsibilities encompass a wide range of areas, from partnerships, legal matters, and sales, to finance, and various other essential aspects.