Shutterstock Develops New AI 3D Background Feature With NVIDIA Picasso

Many companies have been hopping onto the AI trend by trying to incorporate artificial intelligence (AI) in different fields. With that, Shutterstock is now bringing generative AI to its abilities with the help of NVIDIA Picasso.

Shutterstock Gives Artists Generative AI Abilities With the Help of NVIDIA Picasso

According to an NVIDIA blog, creators will be able to easily create and even customize 3D scene backgrounds with the help of generative AI from Shutterstock's very own cutting-edge tools.

It was reported that the visual-content provider would be building services through the help of NVIDIA Picasso, a cloud-based foundry to develop generative AI models that could be used for visual design.

3D Scenes Can be Generated With the Help of Text or Image Prompts

It was noted that the work mixes the latest features of Picasso, which was recently announced by Jensen Huang, the NVIDIA founder and CEO, during the SIGGRAPH keynote. The feature will reportedly assist artists in helping improve and light 3D scenes based on the user's text or image prompts.

These would all be executed with AI models built through what they described as "fully licensed, rights-reserved data." Through the use of the prompts, the new-gen AI feature could quickly create custom 360-degree maps.

The Maps Can be Created in 8K Resolution for Backgrounds and Lighting in Certain Scenes

These maps are reportedly in 8K resolution, which artists can reportedly use in order to create backgrounds or even light a certain scene in the artist's creation. It comes as part of the collaboration between Shutterstock and NVIDIA to help empower the future of digital content-creation tools.

The collaboration also helps accelerate the 3D model generation process, making it easier for artists to create refined images to complete their artwork.

To meet the massive demand for immersive visuals for films, games, ads, and more, the 3D artist community has reportedly grown as well, expanding by 20% over the past year alone.

Generative AI Allows Users to Focus More on Hero 3D Asset Work by Assisting with Environmental Maps

In the blog, NVIDIA describes how many artists have started taping into generative AI to improve their complex workflows. It was also noted that the tools will help them create and customize their own environmental maps.

These advantages would then allow the artist to spend more time on hero 3D asset work instead of just focusing on the background. It comes as the primary assets remain the main focus of the 3D scene.

Shutterstock Empowering Users With the Help of NVIDIA Picasso

Dade Oregon, Shutterstock's vice president of 3D innovation, shared how they were committed to hyper-enabling 3D artists and collaborators to empower them and assist in building immersive environments.

Oregon further noted that the tools could help streamline content-creation workflows through the help of NVIDIA Picasso.