With the advancements of technology, it could be risky for parents to upload information about their children publicly. This comes as a new AI-generated video ad campaign shows the dangers of what could happen to kids through the use of deepfakes.
AI-Generated Video Ad Campaign Shows the Dangers of Uploading Kids' Personal Information Publicly
According to Good Morning America, the new AI-generated video ad campaign has already received millions of social media views. The ad was designed to make parents reconsider what information about children should be shared publicly.
The video comes from Deutsche Telekom and it reportedly uses the latest artificial intelligence tech to demonstrate the virtual age of a 9-year-old actor named Ella. The ad showed how the digital footprint of a child could be misused, resulting in potential damage to their lives.
The AI-generated Ella shares a shocking statement highlighting how for some, pictures are just memories but for others, these pictures can be used as data. The video then shared how for Ella, this could be the start of a horrible future.
Images Uploaded Online Become Harder to Control Where They'd be Shared or Where It'll End Up
The parents in the video, who were also played by other actors, were described as the people who posted the life of Ella online. This included sharing carefree moments while also being unaware of the potential harm that could happen to the girl.
Dr. Rebecca Portnoff, Thron's director of data science, went on an interview on ABC News. Thorn is a nonprofit that reportedly fights the spread of online child abuse.
As per Dr. Portnoff, once an image is reportedly shared online, it becomes hard to control just where the image would be shared and where the image would end up. It was also noted that the campaign documents show numerous potential dangers that could happen when parents overshare their children's data online.
Bad Actors Can Utilize Numerous Content Through Photos and Videos Uploaded Online
It was also noted that the data could be used for identity theft or even the creation of CSAM. Portoff also highlighted how bad actors utilize numerous content manipulation tech and services to be able to change being photos and videos that often come from the child's social media account or even the open web.
It was also highlighted that although the dangers have been seen in the past, the risks have increased due to the rise and the accessibility of technologies like artificial intelligence. To push the dangers further, publicly available data can be seen in troves, making it more accessible to cyber criminals.
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7.4 Million Incidents of Identity Fraud Happen Yearly
Barclays Bank estimates, as seen on BBC, by 2030, it was noted that 7.4 million incidents of identity fraud happen yearly. This could reportedly be linked to the oversharing of personal information by parents online.
The Deutsche Telekom campaign shows how it's possible for generative AI to provide the ability to create replicas of a child's likeness by using their voice.
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