Meta's Threads became an instant hitmaker overnight after reaching 100 million signups on the day of its launch. The app is supposedly created to rival Twitter which is now on its way to rebranding to X.
Mark Zuckerberg thinks that the newly-launched app can hit one billion users soon despite several challenges that the company is facing at the moment.
Mark Zuckerberg Believes Threads Can Reach 1 Billion Users
With its achievement of 100 million signups, which is even faster than what ChatGPT reached, Zuckerberg religiously believes that Threads has all the tools to hit one billion users at the soonest possible time.
As Android Headlines reports, the Meta CEO told the investors during the company's second-quarter earnings call that the app will continue to grow.
Of course, Zuckerberg is in for this milestone as Meta vies for supremacy with Twitter. Text-based conversations are not for everyone, but Zuckerberg sees it as an advantage to surpass the bluebird... or "X" as it is now.
Unfortunately, Meta saw a big decline in the number of active Threads users on the platform. The sudden slowdown was initially a test for Mark to roll out new features that will pique the interest of the consumers.
Despite the blowout, Mark said that "tens of millions" of people are still utilizing the app daily.
Mark is aware that Threads is a work in progress. He acknowledged that the team will work hard to add more enhancements that will help improve the user's retention of the app.
It's noteworthy to know that Meta is faring better in its business so far this year. The social media giant claimed that its stock prices are shooting up, thus its actual earnings are way higher than the projected earnings.
To maintain a healthy user base, staying away from monetization might solve the case. If this money-making feature comes out early, well, that might be the end for the Threads.
Why Do Users Love Threads Over Twitter?
There's a spicy debate about why many people prefer Threads over Twitter despite the fact that it lacks important features that are present on the Musk-owned microblogging site.
According to Tech Times, some people love using Threads because it's a news-free space. For users who want to avoid toxic reports about politics, war, and sexuality, Threads could be considered a safe haven.
However, Threads cannot control people who enter the app. Even politicians and other celebrities already jumped to the bandwagon to feel the Meta hype.
If Twitter's performance decreases in the next few years, Threads might overtake Twitter by a mile. Apparently, it's too early to say that this will happen because we never know what Musk is cooking with the "X" rebranding of the app.
