Imagine if every business decision is fueled by real-time crowdsourced insights, mobilized by communities of global smartphone users to obtain the most accurate, cost-effective, and reliable data in over 140 countries.
Premise is one of the leading companies in the world, capitalizing on the millions of smartphone users worldwide to help businesses make smarter choices and better decisions.
Premise has demonstrated its commitment to becoming the world's leading crowdsourced insights platform with its acquisitions of Native, a market research pioneer that leverages the crowd's power, and most recently, Grupo Meiko, a Latin American data and insights pioneer in traditional retail trade.
Premise Sets New Standard for Marketing Insights
Maury Blackman, the CEO of Premise, has mentioned that providing actionable insight regarding the retail landscape can be a struggle, especially due to how highly fragmented the industry is. However, he is confident that the acquisition of Native and Meiko, in addition to future acquisitions, would be able to "accelerate the disruption of crowdsourced insights, all on one platform."
Matt McNabb, the founder and former Chief Executive Officer of Native, is hopeful that the merger between Premise and Native would mean that they can take their market insights game to a higher level, going so far as to say that they are changing the landscape, the way that ridesharing and food delivery has created a whole new level of expectation in their respective industries, creating opportunities for new and innovative ideas to come to life. He serves as the Chief Revenue Officer at Premise and is excited to see what the future holds.
Local Insights Often Overlooked When Making Global Decisions
When you look at the world's landscape, you'll discover plenty of room for adapting to different cultures. For example, McDonald's, a global fast food chain, has a different menu in various countries to cater to local tastes. In Japan, there is the option of Samurai or Teriyaki burgers, which are absent from their menu in, say, Australia. In certain countries where spicy food is popular, McDonald's also serves spicy fried chicken and spicy chicken burgers.
Billions have been invested in the market of insights and data, but many methods have been either too costly or too inconvenient and inefficient. The way that Premise is tackling data analysis is from the ground up, which would create a more cohesive approach to obtaining insights and implementing decisions based on the data they have collected.
Being able to access local insights can be beneficial to any company or business because it takes into account the differences in preferences and other cultural differences, which can either make or break a business which is why they are shifting their focus towards emerging markets and are looking to acquire potential partners all over the world.
Achievements Wrought Under Premise
Intending to become the number one choice in market insights, Premise has made sound decisions to bring them closer to their goal. The acquisition of Native and Grupo Meiko has also boosted Premise's team, and they plan to continue building on Native's existing traction in the industry of Fast Moving Consumer Goods (FMCG) and Grupo Meiko's focus in LATAM.
In the past few years, Premise has been awarded as one of Deloitte's 2020 Technology Fast 500TM and recognized by Forbes as one of the fastest-growing companies due to their nimble application of groundbreaking market research strategies.
With Native's past work with Coca-Cola, Mars Inc, and other notable clients, Premise will be able to penetrate the global market more efficiently, especially since the company is currently looking to hit 10 million global Contributors. This would lead to millions of individuals earning a side income by contributing to Premise. But the company isn't stopping to smell the roses just yet, because they are currently looking for companies that can expedite the realization of their 10 million milestone.
Premise Creates a Sustainable Ecosystem on a Global Scale
To reiterate what McNabb once mentioned about Premise being to the FMCG industry what Uber or AirBnb has done for hospitality and accommodation, Premise is also creating more opportunities in the gig economy all over the world, potentially opening doors where there aren't many opportunities, even in developing or third world countries where opportunities are far and few in between.
Premise has the potential to create a more inclusive world by opening doors for Contributors worldwide while providing their clients and business partners with the most accurate and helpful information from the ground up, and they will continue to provide valuable insights as long as retail requires it.
