Rapper will.i.am Launches FYI: New AI Platform for Creative Collaboration

Renowned musician, songwriter, rapper, and entrepreneur will.i.am, also known as William Adams Jr., has recently unveiled his latest venture that combines his passion for technology and creativity.

According to Euronews Next, the Black Eyed Peas founding member introduced FYI (Focus Your Idea), an AI-powered platform designed to revolutionize the creative process.

The AI-Powered Platform, FYI, of will.i.am

FYI, which stands for Focus Your Idea, is being hailed as the first productivity tool designed to prioritize the needs of creatives.

It is engineered to assist in various tasks essential to the creative process, including AI-powered "creative co-piloting," seamless communication with collaborators and team members, secure sharing of photos, videos, audio files, and documents, and robust data protection with advanced end-to-end encryption.

Jonathan Mildenhall, former Chief Marketing Officer of Airbnb and current CEO of TwentyFirstCenturyBrand, is among the notable supporters of FYI. He shares the excitement surrounding the launch of FYI and draws parallels between its founding story and that of Airbnb.

The inception of FYI originated from will.i.am's recognition of the necessity for a comprehensive solution that consolidates the array of tools used by creatives.

In the past, creatives had to rely on many platforms, including WhatsApp, Dropbox, WeTransfer, email, calendars, Zoom, and ChatGPT, to facilitate remote collaboration. FYI aims to streamline the creative workflow by providing a unified toolset accessible through a single app.

will.i.am Invites the Creative Community

In the Euronews Next's interview, will.i.am emphasized the unique aspects of the platform. Unlike other language models such as ChatGPT, FYI is primarily a messenger that incorporates file management, digital asset storage, and project-based collaboration.

By merging conversations, digital assets, and communication strategies, FYI provides a cohesive environment for creative projects. It also features a calendar, a music organizer, and a generative AI component that enhances team flow.

The algorithm behind FYI is a result of collaborative efforts with IBM. One of the upcoming features will enable users to create threads and utilize the FYI business agent, developed in collaboration with IBM and WatsonX, to generate Non-Disclosure Agreements (NDAs) and protect their ideas.

Through FYI, individuals from various backgrounds, including those from inner cities or rural areas, can now easily protect their intellectual property and engage in business activities while focusing on creativity.

To ensure the highest level of security, FYI incorporates elliptical curve cryptography keys, which encrypt data from end to end. This comprehensive approach guarantees that all user information, including intellectual property and personal data, remains protected.

As FYI continues to evolve, will.i.am invites the creative community to join him on this journey. The central premise of the platform is to champion creatives, providing them with the necessary support, protection, and tools to thrive in their creative endeavors.