The past decade has been a whirlwind for the marketing space, with evolving technologies, new entries to the market, and disruptive strategies shaking up the industry. Over the past few years, these trends have only intensified, with the development and proliferation of AI and the rise of growth marketing changing the game forever.
For businesses that are looking to rapidly expand, increase brand visibility, and acquire new customers, focusing on growth-oriented digital strategies is one of the most effective paths forward. Considering that 90% of active businesses are classified as small businesses, it's extremely likely that the majority of business owners could use these tactics to generate an impressive return for their business.
Anik Singal, an entrepreneur that has helped thousands of small businesses expand their online markets by focusing on high-impact growth marketing, frequently teaches his audience about growth strategies. In this article, we'll cover some of his top digital marketing strategies, demonstrating how businesses can scale by putting them to use.
Which Growth-Oriented Digital Strategies Are Most Effective?
Growth-oriented digital strategies are those that marketing teams use to rapidly bring attention and new customers to a brand. Across the board, these are high ROI strategies that help to generate brand visibility, brand authenticity, and increase public interest in a company.
Anik Singal has reviewed a number of top growth-oriented digital strategies to use in 2023 and beyond:
Content Marketing
Conversion Optimization
Email Marketing
Data-Driven Decision-Making
Let's explore these further.
Content Marketing
Content marketing is the holy grail of organic growth for brands. Content marketing is comprised of producing online long-form content that covers questions, important information, and insight into the industry within which a business is situated. Companies are able to create long-form blog posts about their industry, which will help to naturally pull in traffic online.
In our era of Search Engine Optimization (SEO), there is plenty of information out there that users can read through to increase their understanding of how to rank content online. By using online resources, businesses can start to produce SEO-friendly content that both SERPs and users will love.
If a user repeatedly comes across a website that is offering them useful information for free, they'll rapidly build up an appreciation for that company. Over time, this converts into trusted customers who encountered a company through their content into paying customers.
There are two great things about content marketing. The first is that once content is published, it's live forever - continually bringing in views to a site for the foreseeable future. The second major benefit is that it allows them to demonstrate their expertise in an area in a very low-cost way. Writing blog articles is an extremely cost-effective marketing strategy, and one that allows content marketing to shine.
Conversion Optimization
Conversion optimization is the process of testing and refining elements of a business - often its website - in order to improve conversion rates. Conversion rates are one of the most important metrics for a business, as a 1% increase in sales could result in huge overall revenue boosts.
Singal focuses on conversion optimization as a core growth strategy as it has incredible payoffs for businesses. Conversion optimization can be an ongoing process; it's not something that businesses complete in a single day. Due to this, there is a potentially limitless series of improvements that businesses can make.
As small businesses continually refine their conversion strategies, they'll start to convert more of the customers that land on their websites. When this digital strategy is combined with the others on this list, which helps to bring even more customers to a home website, businesses are in for an extremely positive development cycle.
Although conversion optimization can be tricky, it's well worth it in the long run.
Email Marketing
Email marketing has one of the highest ROIs out of all of the currently active marketing strategies. As we've increased into an age of total digitalization, this marketing strategy has only become even more effective.
Businesses that are looking to grow rapidly, need to focus on two areas:
Acquiring new clients
Improving sales with current clients
The former of these two options is exceedingly more difficult than the latter. Email marketing focuses directly on the latter, allowing businesses to build up rapport with customers, show appreciation, and forge stronger relationships.
Across a strong email newsletter, distributing useful information via email, and continually delivering sale events, coupons, or other incentives, businesses can utilize their email marketing lists to improve their Customer Lifetime Value. This is an incredibly powerful growth strategy that can easily complement other methods used in tandem.
Don't overlook email marketing just because it's been around for years, it's a powerful, precise, and effective growth channel.
Data-Driven Decision Making
Data-driven decision-making encompasses all forms of marketing, streamlining traditional digital marketing with an advanced layer of analysis. Data-driven decision-making is the process of using data to inform marketing decisions. For example, a company could run an A/B paid ad test, then use the analytics from those two campaigns to clearly see which performs better with users.
Businesses around the world use data-driven decision-making to streamline their marketing departments. Huge businesses like Netflix use this process as the backbone of their marketing strategies. Singal focuses on the power of data due to its structure. Often, marketing can be seen as a very qualitative field, with most results coming back to emotional response and engagement.
However, by employing this further layer of data in this field, users are then able to bring a quantitative focus to marketing. Beyond just providing actionable data, these metrics can overcome the uncertainty of the field and help businesses to make smarter decisions.
Using data-driven evidence, businesses will continually make correct choices, refining their marketing departments endlessly. Over time, data-driven decision-making can impact absolutely every other digital marketing strategy on this list, radically improving outcomes and helping businesses to rapidly scale.
Final Thoughts
As the world of growth marketing continues to grow, shift, and develop, we're likely going to see the strategies on this list evolve with the industry. That said, the growth-oriented digital strategies outlined by Anik Singal have already survived through several decades of shifts in marketing, and will likely continue to grow alongside movements in the field.
For businesses that are looking to rapidly scale their business, employing a mixture of the strategies we've outlined on this list is a wonderful place to start. Offering high ROI, low barriers to entry, and strategies that focus on rapid growth, will help to kickstart a brand, no matter its current standing.
