Creating campaigns and displaying advertisements are time-consuming and costly and have become technology dependent in the field of digital marketing. As a business owner or marketing manager, you require the best partners in programmatic advertising to increase brand awareness and foresee an increase in sales for your company's growth.
What Is Programmatic Advertising?
Programmatic advertising employs advanced technology to buy and sell digital advertising spaces. Unlike the manual method, this form of advertising utilizes data insights and algorithms to place ads in front of consumers on different platforms, mediums, and devices. It aims to attract them to become customers and, eventually, to purchase from your business.
It sounds technical even for an average consumer to understand, but fortunately, some companies have programmatic platforms ready to serve your company's advertising needs. Below are the top 5 companies with the best display advertising software in 2023:
1 Genius Monkey
Established in 2009, Genius Monkey offers advertising solutions through its programmatic platform. Over the years, the company has maximized the advantage of AI with human oversight to take charge in the field of display advertising.
Genius Monkey created a software solution called a Meta-DSP that unites demand-side platforms (DSPs) and 1st party networks through one single entry point. Companies make use of DSPs to buy ad spaces and run advertising campaigns across multiple platforms. A Meta-DSP then unifies all the data, reporting, and buying tools of DSPs into a single platform, with full targeting, attribution, and brand safety all built in.
For clarity, imagine visiting a site to read an article. The website contains cookies that immediately inform media buyers into bidding to place an advertisement. Whoever wins the bid, the company's ad gets to appear on the site you are visiting, designed to catch your attention right alongside the article you're reading. That's how programmatic advertising works.
The Programmatic Platform of Genius Monkey
Businesses benefit from the programmatic advertising of Genius Monkey to reach their target audience. With the company's built-in access to behavioral databases, the programmatic platform learns online behavior, demographics, location, the brand of the device, and other essential information about potential customers to create an effective target audience.
Genius Monkey integrates all the information from the database and strategically places your ads across all networks to produce the most impressions to gather the highest quality of clicks. The programmatic platform automatically locates and reaches out to consumers looking for your product. Not only does your company gain traffic, but you also get more in-market customers, made possible through the programmatic advertising of Genius Monkey.
Multi-screen Strategy of Genius Monkey
Genius Monkey engages your audience on all screens. Simply placing an image ad increases your company's traffic by 41%. This also results in a 36% increase in brand awareness and an 8% increase in purchase intent. Advertisers have seen a 24% lift in the recall due to the multi-screen strategy of Genius Monkey.
The Success of Genius Monkey Is Built Upon Five Pillars:
Unrestricted behavioral targeting
Personalization is key in programmatic advertising. Genius Monkey utilizes "if, and, or statements" to achieve unrestricted behavior targeting. These statements inform the programmatic platform to customize the ads directed toward your company's target market.
For example, you're in the business of selling minivans. Genius Monkey narrows down to the specifics of your demographics and targets potential customers a) if they have children, b) or own pets, c) and are currently debt-free. These customers then can become potential leads who might be interested in the minivans your company is selling.
Genius Monkey also considers other factors in targeting potential customers: offline behavior, web history, purchase habits, and even geographics or psychographics. With the company's numerous behavioral database partnerships, your advertisements can reach the right audience.
Media and device agnostic
The solutions of Genius Monkey are optimized toward different forms of media and device types used by its consumers. It doesn't matter whether your audience uses a laptop, smartphone, tablet, or smart TV. Genius Monkey collects all available impressions through its integration with multiple networks and DSPs.
The media and device agnostics bring every media outlet available instead of relying on a few major networks. They operate in real-time on all connected devices, ensuring maximum performance, adjusted to your consumers' data.
Real-time Optimization
Genius Monkey customizes your ad campaigns on the fly with its real-time optimization technology called Omni-Monkey. It also locates hidden values, finds the cost-effective route to your target audience, and creates real-time competition among programmatic DSPs and other networks. This ensures your business gets the best propriety value for your ads.
The Omni-Monkey also functions as a tracking system, set of algorithms, and AI that assist in making decisions on where best to put your money. This gives Genius Monkey the capability to offer a huge marketing value with your company's money.
Quants with human oversight
Genius Monkey also employs human campaign managers to oversee the operation of its programmatic platform. They provide quantitative analysis to assist your business in predicting and targeting audiences more likely to become leads.
The whole system of buying ads has changed drastically. It's important to continually develop the algorithms to spot purchasing opportunities across different media outlets.
Measurement and validation
If you can't measure it, you can't solve it. This principle applies to digital marketing. To know how effective the marketing strategies are, you must be able to track and validate them.
Genius Monkey makes certain your ads are seen by real people instead of bots. It has security measures in place to eliminate fraud, low-quality traffic, and malicious websites that prevent the company's programmatic system from tracking and measuring advertising results accurately.
Genius Monkey works hard to reach customers with the highest propensity to buy at the lowest cost possible, so your business can focus on its customers and their needs. At the same time, as your programmatic expert partner, Genius Monkey hopes to empower you to find them and serve them better.
2 Adobe Advertising Cloud
Known for creating the portable document format, Adobe extends its solutions in the display advertising industry with its programmatic platform, Adobe Advertising Cloud.
Unlike other companies, Adobe considers itself an independent advertising platform. The company doesn't own the media nor make money from publishers. Neither does it share your data with other competitors. The company focuses entirely on serving your needs as a programmatic advertising platform provider.
The Adobe Advertising Cloud specializes in connected TV, video, display, native, audio, and search campaign. Adobe brings these specializations to its DSP, bringing cross-screen and cross-channel integrations for planning, buying, measuring, and optimizing your ads.
With its real-time technology, raw activity logs, and reporting, your business can make informed optimization choices to maximize the performance of your campaign. Combined with other Adobe products and management platforms, the Adobe Advertising Cloud can help your company deliver engaging and personalized experiences to consumers.
Adobe also brings the power of AI into its programmatic platform. With artificial intelligence, you can bid goodbye to manual optimization because the technology will maximize your search, shopping, commerce, and retargeting campaigns. You can spend more time on your business strategies and reach your performance goals.
Adobe Creative Cloud automates and customizes ads for both prospecting and retargeting customers. This display advertising software takes off the pressure of creating thousands of variants to match the campaign objective. Over the years, Adobe has helped transform global brands like Coca-Cola, Home Depot, and Hugo Boss.
Take advantage of Adobe Creative Cloud and turn your customers into loyal fans. Soon, your business can run ads similar to multinational companies.
3 Google Ad Manager
Google introduced the Google Ad Manager last 2018. It is a programmatic advertising platform used widely in the U.S., producing almost 75% of the ad impressions circulated in the online spaces you visit. Users know Google as the popular search engine. As a business owner, you can take advantage of Google Ad Manager to reach your target audience any time they use the platform.
Google Ad Manager functions both as an SSP and an ad server. SSP means supply-side platform. It works for publishers to collect and serve data to ad exchanges. Meanwhile, an ad server allows publishers to define, manage, and monitor ad inventories on their respective platforms to display different kinds of ads.
Currently, there are two versions of the Google Ad Manager: Small Business and 360. Designed for small to medium-sized publishers, your business can produce 90 million monthly ad impressions and up to 200 million with the Google Ad Manager for Small Business. Your business can also produce around 800,000 video ad impressions monthly.
The number of impressions depends on the country where you are displaying your ads. However, the downside of using Google Ad Manager for Small Business is its limited features since it's free. If you want more advanced features, you have to upgrade by using the 360.
4 War Room
Based in Vancouver, War Room is an award-winning digital advertising company that specializes in programmatic ads. The company unites the power of advanced programmatic technology and human insights to deliver various ads from display, video, shopping and even extending to Metaverse advertising.
War Room recognizes the complications of using a programmatic platform. As a company, it aims to make the process of digital advertising and campaign management as transparent, understandable, and simple as possible. With Kedet, War Room's platform, and mascot, you can experience calmness while dealing with the chaos of an ad tech ecosystem.
Kedet provides access to the largest programmatic marketplace as a unified programmatic advertising platform. Like other programmatic platforms, Kedet also taps into a behavioral database for first and third-party data, ISP, location, and other information necessary so your business can get the consumers who have the potential to engage, click, and convert.
Warm Room utilizes the latest ad technologies and sophisticated algorithms to adjust bids that occur in real-time biddings. This is closely monitored by the company's experts to manage the systems to make the most value of your money.
With its programmatic expertise and technology, War Room promises to bring your digital advertising campaigns to new heights and further reach, so if you want one of the best display advertising available in the market, consider War Room and its Kedet.
5 SmartyAds
SmartyAds offers a stack of services that allow both buyers (DSP) and sellers (SSP) to advertise and monetize, respectively. The company stands as a global digital advertising software developer offering programmatic solutions designed for advertisers, publishers, ad agencies, and enterprises worldwide.
SmartyAds incorporates machine learning, AI, and other advanced technologies to reshape the future of programmatic advertising, simplifying the process of buying and selling ads and making it profitable for each market sector.
Smarty Ads focuses on the key question of how to make advertising simple. Its programmatic platform aims to streamline the process so your business can prioritize dealing with your transactions from how, where, and whom to trade with.
The SmartyAds DSP, for example, can be accomplished in three easy steps: 1) choose a campaign type (banner, native, or video), 2) fill in campaign settings (targeting, budget distribution, dayparting, filters, optimization, or tracking), and 3) upload creative, where your business can set up the creative ad by choosing from the platform's library or through a 3rd party tag, and you're all set to launch the campaign.
SmartAds has been operating for eight years now. Companies like Google and Opera have partnered with the company to offer your business the best campaigns possible. With over 500 monthly impressions in North America alone, SmartyAds makes it to the list of companies that provide the best display advertising software for advertisers and publishers.
After a thorough discussion, it becomes clear then which programmatic advertising companies mentioned in this article your business should work with. So, get your money's worth and multiply its value with the top 5 best display advertising software in 2023.
