In a recent development, Twitter is set to introduce a payment program for verified content creators who incorporate ads in their replies.
Elon Musk, the owner of the company since last October, revealed that the first payment block is expected to be around $5 million, reported first by CNBC.
Exclusive to Verified Creators
In a tweet, Musk clarified that the program would exclusively apply to verified creators, emphasizing that only ads served to verified users will be considered for compensation.
This initiative aims to incentivize content creators and provide them with a source of revenue for their contributions to the platform.
Since Musk's acquisition of Twitter, the company has faced challenges in retaining advertisers due to concerns about ad placement after significant layoffs were implemented.
The introduction of this payment program for verified content creators is seen as an attempt to address these concerns and enhance the platform's advertising ecosystem.
The decision comes at a significant time as Twitter prepares for a change in leadership. Linda Yaccarino, an advertising veteran from NBCUniversal, is set to take on the role of CEO, bringing her expertise in the advertising industry to drive the platform's growth and address its advertising-related challenges.
This move aligns with Musk's previous statements in March, where he highlighted the potential to increase Twitter's revenue by leveraging advertisements that are more relevant and timely.
Musk emphasized the need for improved ad targeting to enhance user engagement and increase the platform's monetization potential.
Senators Question Musk's Leadership
In related news, a group of senators publicly expressed concerns about the impact of recent decisions made under Elon Musk's leadership on the platform's data security and privacy.
The senators, all Democrats, raised issues regarding Twitter's commitment to safeguarding customer data, the adequacy of internal privacy checks, and the rapid changes in the subscription service.
The senators' concerns were triggered by the departures of two senior data privacy executives, Ella Irwin, Head of Trust and Safety, and AJ Brown, Head of Brand Safety and Ad Quality.
They also questioned whether Twitter's actions may have violated a consent order established with the Federal Trade Commission (FTC) in 2011, which aimed to prevent Twitter from misleading customers about the security of their data over a 20-year period.
The Democratic senators expressed their apprehension about Elon Musk's alleged disregard for Twitter's legal obligations following his takeover of the company.
They emphasized that regardless of individual wealth, neither Musk nor the company he purchased is exempt from abiding by the law.
The senators have raised concerns multiple times, seeking clarification from Twitter on its compliance with security and privacy requirements outlined in the FTC consent decree. Twitter has been requested to respond to these inquiries by June 18th.
As Twitter moves forward with its plans to compensate verified content creators for ads in replies, the platform faces both opportunities and challenges in striking a balance between monetization, user experience, and data privacy concerns.
