A new development over at Meta is looking to license one of the most famous AR companies in the world, Magic Leap, with both companies forming a coalition towards creating different experiences with wearables. The reports claim that Meta is interested in Magic Leap's proprietary tech, which centers on augmented reality and incorporates the real world with virtual technology.
This is also amidst the massive reports in the industry regarding Apple's AR/VR headset that is said to be released soon this WWDC 2023.
Meta Wants to License Magic Leap's AR Technology
Meta is reportedly in discussions with Magic Leap, a leading augmented reality (AR) company, to license its AR technology and obtain the license to its intellectual property (IP) and manufacturing process. First reported by the Financial Times, the move comes as Meta aims to expand its VR technology, specifically its popular Oculus devices, now rebranded as Meta VR.
According to industry reports, Meta and Magic Leap are currently engaged in early talks regarding a potential partnership.
By joining forces with Magic Leap, Meta intends to combine its VR expertise with its advanced AR technology. This fusion of technologies would allow Meta to enhance its immersive experiences, opening up new possibilities for users across various applications and industries.
Meta and Magic Leap vs. Apple's Reality Pro
According to Engadget, the objective behind this collaboration is to counter the imminent release of Apple's AR/VR headset, rumored to be named Reality Pro, which is expected to make its debut during Apple's Worldwide Developers Conference (WWDC) scheduled for June 2023.
With Meta and Magic Leap's collaboration, there might be a future where mixed-reality headsets would become more available in the market. However, these companies are still in early discussions of their partnership.
Magic Leap's AR and Apple's AR/VR
Magic Leap has long been recognized as a pioneer in the AR field, renowned for its cutting-edge spatial computing platform. Their technology allows users to seamlessly blend virtual objects with the real world, offering an unparalleled AR experience.
Meta's interest in licensing this technology and acquiring Magic Leap's IP and manufacturing process indicates its commitment to remaining at the forefront of the VR and AR industries.
While the details of the potential partnership are yet to be disclosed, industry experts speculate that Meta's collaboration with Magic Leap could result in the development of a groundbreaking hybrid device-one that would enable users to enjoy the best of both worlds, immersing themselves in virtual environments while simultaneously overlaying virtual content onto the real world.
With Apple's Reality Pro headset poised to impact the upcoming event significantly, Meta's move to forge a partnership with Magic Leap looks into the future of mixed realities.
By leveraging Magic Leap's AR technology alongside its existing VR offerings, Meta aims to deliver innovative and immersive experiences that push the boundaries of what is currently possible in virtual and augmented reality.
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