TikTok, the popular social media platform, has announced two new products aimed at advancing advertising solutions for brands.
With 1 in 3 people discovering new products on TikTok through brand videos and over 90% of users taking action after seeing content on the platform, TikTok is committed to helping brands find success and connect with their audience.
TikTok World Hub
To further support brands on TikTok, the company is hosting TikTok World, an event that brings together the marketing industry to explore advertising solutions, share best practices, and provide insights on how brands can maximize their presence on the platform.
As part of this initiative, TikTok is launching the TikTok World Hub, a resource center that offers guidance and best practices to help brands leverage the creativity and authenticity of TikTok to enhance their content and ads.
"TikTok is entertainment that drives impact, and brands continue to find unmatched opportunities on our platform. Marketers have shifted from asking 'why' they should be on TikTok to wanting to know 'how' they can dive in," Sofia Hernandez, Global Head of Business Marketing at TikTok, said in an official announcement.
"This is why we built the TikTok World Hub to empower marketers with the tools they need to drive full-funnel business results all while building meaningful connections with the incredibly diverse TikTok community."
TikTok Fundamentals
In addition to the TikTok World Hub, TikTok is introducing TikTok Fundamentals, which provides advertisers with an actionable framework to optimize their advertising campaigns on the platform.
The framework includes practical tips such as supplying TikTok with the necessary inputs for campaign success, starting with simple campaigns and gradually building upon them, and utilizing TikTok's automation tools to streamline workflows and maximize efficiency.
According to TikTok, adhering to the TikTok Fundamentals enables advertisers to execute effective campaigns, acquire valuable insights into platform dynamics, and achieve scalable outcomes.
These three steps are considered a universal framework for any TikTok campaign, irrespective of the advertiser's objectives.
Within the TikTok World Hub, brands have access to four distinct learning tracks: Branding, Commerce, Performance, and Creative. Each track encompasses interactive videos featuring TikTok's product leaders, along with supplementary materials like concise guides, video explanations, and product roadmaps.
These resources aim to educate and empower brands to master the art of TikTok advertising.
The hub also presents a comprehensive overview of TikTok's entire product suite, emphasizing the specific offerings that drive different segments of the marketing funnel.
Whether it is crafting TikTok-first creative content, leveraging Video Shopping Ads, or securing brand-appropriate Pulse Premiere ad placements, TikTok boasts an extensive array of advertising products tailored to every step of the customer journey.
"Our goal at TikTok is to continuously innovate to allow advertisers to connect and create more cultural moments with the TikTok community using our diverse set of advertising tools," said Ray Cao, Global Head of Product Strategy and Operations.
"We have seen how businesses have found success on the platform, and we are designing our products to help them deliver results."
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