Since joining Apple in 2011, Tim Cook has been spotted multiple times at the Coachella Valley Music and Arts Festival in California. The Apple CEO's attendance at the festival is a testament to his dedication to experiencing music as an art form.
Cook Attends Music Festivals and Finds Inspiration in Music
According to the story by Business Insider, Cook attended the festival in 2019, where he posed for a photograph with DJ and music producer Diplo. On Sunday, a viral TikTok video showed Cook and Apple's Senior Vice President of Services, Eddy Cue, walking around the festival grounds the year prior.
Last year, Cook was again in attendance, standing front row for pop singer Harry Styles' performance, as spotted in a video uploaded to Twitter. When asked about his passion for music, Cook told Fast Company in 2018 that his workouts would not be the same without it.
"Music inspires, it motivates," he said. "It's also the thing at night that helps quiet me. I think it's better than any medicine."
Tim Cook's Dedication to Coachella Music Festival: An Annual Event
Though Cook rarely indulges in luxury vacations and does not own a private yacht, like many billionaires, the CEO still dedicates time each year to attending the festival. Between Cook's last appearance and this year's festival, Cook was seen in India celebrating the opening of the country's first Apple Store.
As one of the world's most influential and successful technology moguls, Tim Cook's attendance at the annual Coachella music festival in Indio, California, is notable.
Tim Cook and Eddy Cue Attend Coachella: Evidence of Their Long-Term Attendance Revealed
Every year thousands of people gather to enjoy the music, art, and culture the festival has to offer, and this year, Apple CEO Tim Cook is once again gracing the crowd with his attendance.
TikTok has recently revealed that Cook had attended the festival multiple times. A now-viral video showed Cook and Apple's senior vice president of services, Eddy Cue, walking around the festival grounds at last year's Coachella.
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Tim Cook's Ongoing Support for Music Festivals: Coachella and Beyond
Cook has also been spotted standing front-row at Harry Styles' Coachella set in 2022 and taking a photo with DJ and music producer Diplo at the 2019 event. While it's not yet known if Cook will be attending Coachella this year, Apple's CEO is passionate about music and its power to inspire.
He recently told Fast Company, "I couldn't make it through a workout without music. Music inspires, it motivates. It's also the thing at night that helps quiet me. I think it's better than any medicine."
This is particularly evident by Cook's loyalty to Coachella year after year. Despite his billionaire status and the fact that Cook rarely takes lavish vacations, the Apple CEO is a loyal Coachella attendee and sets aside each year to enjoy the festival.
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