One of the most critical facets that make a business thrive in a highly competitive market is its marketing campaigns. This is why marketing teams should keep improving content creation strategies to realize new and unique ideas, maximizing current technology for campaigns to catch up with trends.

Traditional marketing campaigns can be considered outdated in a continuously evolving market, especially e-commerce. Thus, businesses need reliable content creation tools for content marketing.

There are several types of content creation tools available for marketing, but marketing gamification is one of the most sought-after due to the high engagement and established lead generation and conversion results that it can deliver.

Here are some of the content creation companies that you can consider to build better content marketing campaigns for your business:

What Is a Content Creation Software?

Content creation software aims to provide businesses with the capacity to develop content without the hassle of hiring experts. Content creation tools make every business marketing content possible with easy-to-use platforms that can generate different interactive and engaging materials online. It could be quizzes, videos, infographics, write-ups, images, games, etc. Developing any material that engages the audience in audio-visual media falls under content creation.

Content creation is no longer limited to influencers. It is now part of the process of developing online learning materials, marketing campaigns, and other purposes that serve the virtual community. Content creation tools can create forms, graphs, GIFs, charts, and other materials to relay information and capture the target audience's interest.

One of the most popular contents used for marketing is games. Thus, gamification for marketing has become part of numerous online campaigns and continues to drive engagements for businesses trying to remain competitive in the market.

How is Gamification Used in Marketing?

Gamification has become a vital part of marketing campaigns because of its effectiveness in getting the attention of target audiences, increasing their attention time on a particular activity, and keeping them engaged.

Its role in content marketing helps businesses maximize game mechanics to increase engagement and improve the online experience. A gamification platform can be used separately from other content creation tools to develop other materials that can complement the games in marketing campaigns.

The game designs you create out of the easy-to-use templates and other platform elements can catch consumers' interest and retain them. Since games are, by nature, encouraging competition and rewards, they effectively drive customers to perform an action, converting leads to sales.

So, here is our pick for the top 5 best content creation software for marketing gamification in 2023:

1 Mambo.IO

Mambo.io is one of the top content creation tools for marketing because of its open-source model, customizability, and extensibility. The platform is accessible to anyone and compatible with any software you use for marketing campaigns. This platform emphasizes customer loyalty, engagement, and training for gamification. It also offers a hosted solution to determine, monitor, and reward engagements using analytics tools.

Gamified content created with Mambo.io design missions with varying levels, rewards, and other customized metrics. It also uses coupons, activity feeds, and various rewards to increase people's engagement in the platform.

Aside from establishing good stats for engagement and conversion, Mambo.io retains loyal customers with its products and services through its loyalty program.

Its features include CRM and e-commerce integrations, dashboards and widgets, API, leaderboards and surveys, real-time analysis and analytics, on-premise and cloud platforms, loyalty program administration, mobility, access control and automatic notifications, and multi-language support.

Its various integrations with CRM, Intranet, HR, and eLearning made Mamnbo.io popular among gamification platforms. Its features are not just for those who need all the help in content development. With its robust technology, even organizational developers can creatively develop multiple games regardless of purpose, especially for marketing needs.

2 Hoopla

Hoopla by Raydiant is gamification software that serves as a content creation solution for setting up contests to encourage user competitiveness and engagement. It offers real-time and automated recognition, badges, and other forms of rewards to keep them interested.

Its features include analytics, social media, CRM, SalesForce and HubSpot integrations, and mobile applications. It also maximizes the use of alerts, KPIs, and public recognition of winners to keep users motivated. However, its third-party integrations are limited.

Hoopla can help create content that uses games and challenges that users need to win and accomplish to get better status in the leaderboard. It could be a one-on-one game or a team battle. Whatever competition format you use, Hoopla can deliver the content you need.

Scoreboards and leaderboards are also used to keep everyone competitive while publicly updating vital metrics regularly through the web, mobile devices, and TV. Progress, ranks, wins, and other results make this platform ideal for individual and team engagements, eventually leading to virtual celebrations.

Hoopla uses not only the usual prizes but also real-life rewards. Thus, it maintains a point system on which incentives are based. It also offers tools for a seamless customer experience.

3 BunchBall Nitro

BunchBall Nitro is one of the top content creation tools for marketing because of its gamification capabilities that can be easily integrated into a business or sales strategy. With its functionalities, it can drive traffic to blogs, websites, social media posts, and even channels. This platform also provides access through mobile devices.

BunchBall Nitro can easily customize its program depending on the marketing needs, and its gamification features are considered one of the most effective solutions. Due to its robust technology and large capacity, it can provide even for bigger businesses with more complex marketing campaigns. Its intuitive user interface allows ease of use and easy setup, making the software simple and user-friendly.

Its features include widgets, analytics, social media, e-commerce, and CRM integrations, API, and mobile applications.

This content creation platform uses analytics and generates reports from the data gathered. Also, the information collected from users is secured by enterprise-grade encryption. This cloud-based gamification solution can combine big data on user behavior that could make or break business-customer relations.

Its activities are branded challenges embedded in websites, social media, and applications (mobile or enterprise). It uses feedback, team collaborations, and rewards to establish customer loyalty.

Its multiple integrations make it a good choice for business. These include Jive, SalesForce, SAP Jam, NICE, IBM, and RemedyForce. On top of that, it secures an exclusive partnership with SAP Jam and Jive.

4 Spinify

Spinify is a gamification tool for developing friendly competition and driving views to marketing campaign materials. It offers real-time stats monitoring, including targets, ranking, revenue, gaps, and other KPIs. It has leaderboards, updates, and other means of recognition that could motivate users to maintain engagement.

Its features also include notifications and regular updates, whether it be achievements or difficulties of users. It fosters healthy competition that encourages better stats with its rewards, badges, levels, and point systems.

Spinify's features target large projects and competitions that can surely drive your marketing campaigns to hit their goals. Its reward system includes targets and milestones, and automated badges are set on specific objectives. Levels and tiers also use the real-time metrics gathered to push for better marketing stats. Spinify's dashboards are sales-specific though its stats could be limited.

5 Interacty

Interacty is a content builder and a flexible content creation tool that allows users to develop content with almost any idea possible. This makes it a content creation tool that can best assist a business marketing team since it does not limit the imagination of your creatives to deliver the results of their marketing campaigns.

Consider it a one-stop shop for content creation in general and a gamification platform. Combining and customizing ready-made blocks can help you create games that can help your business generate leads, increase attention time, and convert them into sales eventually.

Interacty takes care of the technicalities of game creation, allowing you to develop gamified marketing campaigns with recognizable branding associated with your company. Creating various contents is possible for Interacty due to its content blocks and flexible and intuitive editor.

Interacty is also known for its extensive template gallery from which you can choose different means to create your content and make them interactive and engaging.

As many as 20 gamified marketing activities, you can create memory games for business, branded games for events, games for Instagram, and games for Zoom. Other possible options include puzzles, spot the difference, horoscope, matching games, fortune cookies, slideshows, etc.

Encourage your target audience to compete in different games and competitions by creating leaderboards and providing prizes and discount codes. You can also use timers or countdowns to keep the audience going to reach a perfect score. All sorts of fun content that can drive audience engagement are possible with Interacty.

Aside from lead-generation games for marketing content, Interacty can be a quiz maker and easily provide reading content, quizzes, forms, and even contests with leaderboards. Leads can come from forms integrated into interactive content.

Integration is part of the notable features of Interacty. It creates elements that you can integrate with CRM. This way, data gathering is seamless, and consumers can directly engage with your marketing content immediately after completing games.

Once you have finished creating games for your marketing content, you can simply copy and paste your project to embed it on a website and link it to social networks. Interacty also supports CNAME and Whitelabel, and other designs for CSS.

Interacty can assist your marketing team even after content or game development. It can generate the view per-game stats and the download lead lists. This information can help you make data-driven decisions for your business and assess the effectiveness of your gamified marketing campaign accordingly.

Interactive content platforms can easily make every online material interesting and engaging, much more when gamified.

In just one subscription, Interacty will be available to create interactive content you need anytime. Use Interacty for business marketing content creation, and drive better leads to improve conversions.

With these recommendations, you can likely find the best software for content creation. Consider your business needs, your marketing team's process in developing their campaigns, and what each tool can offer to integrate the best content creation software into your marketing workflow. The features they provide might be similar in one way or another, but it wouldn't hurt to check on the details and pick the most appropriate content creation tools for your team.

In the end, the best teams are not only made up of competent members but also equipped with the best tools.