Lotto3 is a decentralized lottery platform that operates on the blockchain. It provides an innovative solution to the traditional lottery model by incorporating the benefits of blockchain technology, including transparency, fairness, and security. With its unique approach, Lotto3 has gained attention from users, investors, and developers alike. In this article, we will provide an overview of Lotto3, its development partnerships, growth strategy, accessibility program, and community proposals. We will delve into how Lotto3 is different from traditional lotteries and how it plans to become a leader in the decentralized finance (DeFi) space.
Development Partnerships
One of the most significant obstacles to mass adoption is the perception of digital assets and cryptocurrencies. The early risk assessments for Lotto3 identified this risk. Mitigations include designing and building a fair, transparent, auditable process for all jackpots and second-chance drawings.
Enter Chainlink. All jackpot awards will be selected using Chainlink Verifiable Random Function (VRF), and distribution is done using Chainlink Automation.
Chainlink is an open-source technology collectively developed by a large community of developers, researchers, and users who share the goal of building Chainlink into a public good to benefit the entire blockchain ecosystem.
Chainlink trust minimized applications provide users, holders, and the DeFi community with cryptographic guarantees that jackpot and second chance drawings are transparent and fair.
Post MVP Development will utilize Chainlink Oracles and decentralized data feeds for exciting new features like Parlay and Scrattch. Parlay is community p2p sports wagering powered by $LOTTO, and Scrattch is the DeFi-powered replication for scratch cards. Scrattch uses automated jackpots for self-custody wallets.
Accessibility and Growth
Growth Strategy
Lotto3 has a detailed road map for growth and market penetration throughout the US, EU, and Asia. The initial focus is on the US and EU, but Q2 - Q4 will primarily focus on penetration and rapid expansion throughout Asia, starting with South Korea in April, followed by China and Japan.
Lotto3 programmatic efforts for growth and marketing will begin in late February with the addition of 4AM Marketing. The team at 4AM were brought on board to assist Lotto3 in what 4AM calls "going from zero to one." 4AM is an international marketing firm, and Lotto3 was referred to 4AM through mutual contacts at Market Maker Gotbit. Lotto3 will utilize Gotbit for both CEX and DEX market-making services.
Lotto3 has also set sights on Korea and Japan in 2023 and, in preparation, has started work with Far East Blockchain (FEB). FEB is a Tokyo-based media and marketing company with regional specialization, turnkey services for community management and moderation, including Telegram, WeChat, and Weibo, Press Releases, translations, and dubbing. FEB has actively supported crypto, DeFi, NFTs, and project teams with turnkey services since 2017.
Influencers and KOLs are necessary for project marketing, community building, and branding - particularly for new projects. Lotto3 is engaged with Tonsma for a right-sized influencer strategy that can be scaled with the community and revenue. Tonsma is a UK-based marketing agency, self-described as "The only non-sh*t marketing agency. We do what we say and say what we do."
Multilingual, Multinational
In addition to the internal engineering and marketing talent that joined Lotto3 in January, we have hired a team of translators, designers, and illustrators to make the project accessible on a global scale.
For example, the Project's Introduction on Medium was published in ten (10) languages, including English, Hindi, Spanish, Japanese, Chinese, Korean, Vietnamese, German, French, and Arabic.
The accessibility program for Lotto3 will translate all internal project communications, press releases, infographics, and Mediums. Telegram groups and alternative community chats will also be set up for select languages with native speaker moderation and managed by the Lotto3 community engagement team.
The team at Lotto3 believes that being uniquely accessible is the key to building a sustainable foundation that can weather any bear market. Being fun and truly inclusive is why the community will grow and thrive.
Community Proposals
A percentage of revenue will be allocated to community proposals for grants and investments. Community proposals for grants and investments are limited to organizations and individuals that promote innovation and adoption of Web3, decentralization and support sensible regulation and policy. They are aligned with the values and mission of the community.
Proposals will be submitted through a link on the Lotto3 Dapp.
Lotto3 is actively working toward collaborations and partnerships with Web3 projects, and advocacy groups for support opportunities through matching grants and other means.
