Meta CEO Mark Zuckerberg has announced that the company's subscription service, Meta Verified, is now available in the United States. The service allows users to add a blue checkmark to their Instagram and Facebook accounts for a monthly fee, according to a report by TechCrunch.
This announcement comes after the service first launched in Australia and New Zealand last month.
How much does Meta Verified cost?
Zuckerberg announced the news on Friday, March 17, in the Meta Channel on Instagram, stating that Meta Verified is rolling out in the US today. For $11.99 per month on the web and $14.99 per month on mobile, users can get a badge, proactive impersonation protection, and direct access to customer support.
To join the waitlist for the subscription service, users can sign up online starting today. However, users must be at least 18 years old, complete the verification process, and provide a government-issued photo ID to confirm their identity before being approved for a Meta Verified subscription. Two-factor authentication will also be needed.
In addition to the monthly fee, Meta Verified comes with exclusive stickers on Facebook and Instagram Stories and Facebook Reels, as well as 100 Stars a month on Facebook so users can show their support for creators.
Users must go to their settings on Facebook or Instagram and choose "Accounts Center" to begin using Meta Verified. If the subscription service is accessible for their account, they will see "Meta Verified available" under their name and profile photo.
They must next choose their preferred mode of payment for their monthly subscription and finish the verification process.
Read Also : Facebook Verified Account: Elon Musk Reacts to Meta's New Verification Subscription System
Blue Checkmark
Elon Musk, CEO of Tesla, acquired Twitter in 2022 and added paid verification for $8 per month through its redesigned Blue subscription program. Zuckerberg's move with Meta Verified is in line with Musk's strategy.
Users who are already verified on Instagram and Facebook will not need to pay for their verification, in contrast to Twitter's approach.
The blue checkmark, which was previously solely available to popular personalities has become a highly sought-after emblem on social media sites.
With Meta Verified, Zuckerberg appears to be supporting Musk's position that everyone should be able to have blue checkmarks.
It's important to note that since Meta's inception, the majority of its services have never been paid for by its clients. With the introduction of Meta Verified, it seems as though this might be changing.
Other businesses, like Snap, have also started offering subscription services; In 2022, the company turned 2.5 million users into paying clients.
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