Jitendra Vaswani in his own words is a Digital Nomad, founder of Bloggersideas, and CEO at DigiExe. He started his digital marketing journey back in 2012 as an SEO executive and after 2.5 years he started his first blog Bloggersideas, which was initially a website where bloggers could learn about blogging, SEO, and affiliate marketing.
Over time, Bloggersideas has grown into more than a digital marketing website and into a place that helps digital entrepreneurs start an online business and transforms their blogs into a money-making machines.
With the success of Bloggersideas and after acquiring 35+ niche websites, Jitendra started a Digital Marketing agency- DigiExe, with which he helped his clients with SEO and digital marketing.
"I started my full-time blogging journey at the age of 25 and I've been successfully running this business till now. I love my digital nomad lifestyle."
Today Jitendra has 11+ years long expertise in Digital Marketing and has been a marketing consultant, trainer, speaker, and author of "Inside A Hustler's Brain: In Pursuit of Financial Freedom" which has sold over 20,000 copies, worldwide.
He has also trained 10000+ digital marketing professionals to date and has been conducting Digital marketing workshops across the globe for 8+ yrs. His ultimate goal is to help people build businesses through digitization.
"The world is full of great ideas, but success only comes through action."
So, what is the future of Digital Marketing according to Jitendra Vaswani?
Artificial intelligence- AI is taking over Digital Marketing in 2023 and this will impact SEO. With AI tools like ChatGPT, copy.ai, etc creating content is becoming easier and faster. Many companies now prefer to use AI tools to create content over content writers. However, easily created content doesn't always translate to good quality content. Google will still and always rank websites on the basis of the quality of content.
"Think about how AI will play a role in search engine optimization when you develop content for your site."
Another way AI impacts Digital marketing is with Voice search. Voice search is becoming popular with consumers as it makes the search process easier and faster. Now marketers are turning to voice assistants powered by artificial intelligence to collect data.
As a result, the website now has to be optimized for voice search to rank voice search queries made through devices like Alexa or Google Home.
There are 3 things you can do to optimize Voice search.
1. Use long-term keywords
Voice searches are usually worded differently from text searches. They are longer and more specific as compared to text searches. So, to optimize for Voice search long tail keywords, especially question keywords in your content.
2. Tailoring content for regional queries
To optimize for the voice search focus of local SEO. Use location-based keywords in your content. Add your location (city, state, or country) to your keywords and titles. Add "coffee shop New York City" to the headline and across the site if you run a coffee shop.
3. Use a conversational tone in your content
The quality of content is always an important factor in SEO because it engages the readers. Another aspect of the quality of content is the tone in which it is written. Content written in a conversational and approachable tone will be more engaging.
Write your content in a way human beings would talk- Instead of searching for "coffee shops," you may instead ask, "Where can I locate a nice coffee shop near me?"
How to prepare yourself for the future?
User Experience is the Key
"The future of SEO affiliates, I would say, is great as long as you follow the guidelines and make your website the best for your users. Giving the best user experience and page speed are crucial elements of success in an SEO affiliate."
User experience has always been the most important factor when it comes to SEO. Google or any search engine for that matter ultimately aims to provide the best experience for its customers. In short, have a user-first approach.
Create content that matters
Google keeps updating its algorithm from time to time and for the most part, any algorithm change can significantly impact the website's SEO. However, to this Jitendra says: -
"Always keep updating your content and you will rarely be affected by Google updates."
Content is at the center of any digital marketing strategy. So, rete content that your users will get value from and keep updating that content with time.
Don't take shortcuts
"The key to real success in SEO lies in developing a long-term plan instead. It takes patience and determination; two things that often get overlooked when we're hungry for quick wins!"
SEO is a long-term strategy, and although using quick "Black hat" SEO techniques may give you an artificial boost, these strategies are not sustainable. Don't take shortcuts with SEO and be ready to invest your time and effort.
Keep Updating yourself
"You need to upgrade your knowledge every day, go to seminars & learn from the experts, and be a part of mastermind groups. I am doing this myself. I am paying for learning strategies from experts. People are scared to invest in their knowledge, they can buy a new iPhone but never invest in education."
The digital marketing landscape is changing. New technologies, updates, and advancements happen every day. To stay ahead in the industry, you have to regularly update yourself and invest in updating yourself.
Attend events, seminars, and masterminds regularly. Keep yourself updated about recent industry updates, take courses on new technologies, and keep consuming content to teach yourself how to be ready for the future.
Where can we go to learn more?
If you want to keep yourself updated and learn more to be prepared for the future of digital marketing, check out the following resources by Jitendra:
