Tesla Adds New ‘Ultra Red’ Paint Color Option for Model X, S

American automaker Tesla has introduced "Ultra Red," the newest paint color option that is exclusively available on select models including Model X and Model S. The new Ultra Red will be the replacement for the original red color.

Tesla Model S and Model X in Ultra Red

Previously, the world's largest EV manufacturer has released more color options for the various models including Tesla Model S, X, and Y.

Apparently, the company decided to ditch them into a few options so they could focus more on improving EV production across the globe.

According to a report by Electrek, the new ultra red color is now available for the Tesla Model S and Model X manufactured at Fremont Factory.

Almost five months ago, Tesla rolled Cherry Red and Quicksilver as two new colors, but it's only intended for the Model Y units at its German plant in Berlin.

Electrek also notes in the same report that the Cherry Red option is the closer relative of Ultra Red. However, the latter seems to be quite lighter compared to the old color.

At the moment, the Ultra Red color option for Model X and Model S is now up for $3,000.

If you want to consider buying another Tesla model with slightly the same color scheme, the closest thing you can encounter is the Multi Red which is exclusively available on Model Y and Model 3 in the Fremont factory.

What Does Red Color Symbolize in Cars?

The red color in cars is often associated with energy, passion, and excitement, according to Torque News. This is the reason why many people think that choosing a red car is the best option.

Aside from that, red as a color is all about style and vividness. It's an attention-grabbing color that everybody wants to own on the streets.

For sports car drivers, having a red car means that you are successful in your life. At times, it's also associated with luxury, but it still depends on the user.

Tesla Wages EV Price War

For the past few days, we have seen the decreasing prices on select Tesla cars. The company might have done this huge move to attract more buyers all over the globe and boost its sales this year.

According to Business Insider, the automaker is slowly showing signs of "early gains" in the first three months of 2023 after the dramatic price slashes.

This strategy is also good if Tesla wants to undercut other EV competitors in the market.

Edmunds' executive director Jessica Caldwell said that the price cuts have generated "more interest" in some Tesla models such as Model Y and Model 3.

Caldwell added that the price-cutting strategy of Tesla is very straightforward compared to the "more complicated" techniques done by other traditional car makers.