The blockchain and Web3 concepts are bringing about a new social order: the creator economy. It is simply about cutting out big corporations that exploit creatives in the social space for profits. The system is essentially restoring power to content creators and allowing them to connect directly with their consumers.
Projects such as Pop build on the creator economy concept. Pop is a blockchain platform that combines a traditional social media platform with Web3 incentives. Users will have total control over their social profiles and be able to claim higher shares of the advertising revenue generated from their accounts. It will also allow users to port to other platforms built on the same decentralized social network without losing their data.
Overview of Pop
This emerging social platform will allow users to benefit from their social experiences like never before while supporting the grand push for social decentralization.
Founded in 2022, Pop aims to revolutionize how users socialize by combining a traditional social media platform with Web 3.0 incentives. It is a community-driven project where users will be able to post, view and engage with social media content on the Pop platform and receive rewards in Pop tokens ($PPT).
The platform will prioritize user experience and elevate it using the reward system. It will also employ simple designs to offer a straightforward social portal where users can access various content from multiple platforms.
Content creators will also be able to reach a much wider and more active audience on Pop. Currently, traditional social media platforms focus heavily on top-tier KOLs and influencers while content creators and smaller/medium-sized creators don't get noticed.
Pop is leveraging blockchain technology and is building for the Web3 era. Its anonymous Proof-of-Ownership technology will allow users to maintain ownership and control over their works. With traditional social media platforms, content ownership is not guaranteed and the platform can ban or remove content and accounts whenever the owners want, similar to a centralized crypto exchange. As Pop likes to say "not your keys, not your content". And they're about to change that.
Upon its launch, Pop will be open to everyone interested in creating and interacting with content on social media.
Pop Features
As Pop nears its launch, there are several notable features to look out for. These include:
Asset Tokenization
Pop will enable users to move all of their data and assets to a blockchain to establish ownership and control over them. Users can mint their works as NFTs in different formats to make them easy to store and transfer. They can also sell them to fans on the platform as original works and receive higher rewards for their works.
Content Monetization
Traditionally, centralized platforms offer very little to no incentives to users who create content on their platforms and those who engage the content. However, content creators on Pop will maintain ownership rights over their creations and use them as they see fit. They can choose to sell off the ownership rights for direct rewards or post their works on the platform and earn engagement rewards when other users view and interact with them.
NFT Marketplace
Pop will offer an NFT marketplace within its ecosystem. It will allow users to buy tokenized media and digital assets without interference. The team also intends to implement gasless transactions on the platform. As a result, it will be less expensive to interact with smart contacts and publish content in text, audio, and visual format.
Multi-chain Network
Pop will be interoperable with other decentralized blockchains in the industry. Users will be able to move their digital identity and assets across blockchains. They will also be able to interact with content from various platforms.
Native Tokens
The Pop ecosystem will have two native tokens: the Pop Token ($PPT) and the Pop Governance Token ($PGT). The $PPT token is the reward token that can be earned and used to make purchases on the platform, while the $PGT will allow holders to participate in decision-making on the platform and vote on future directions.
Crypto Wallet
The Pop dApp will have an integrated crypto wallet to support transactions on the platform. The rewards users accumulate from interacting with the platform will be sent directly to this wallet. It will support both cryptocurrencies and NFTs, allowing users to securely hold all asset types. It will also directly support crypto-to-fiat conversions and other microtransactions without requiring third-party financial services.
Mobile Apps
The platform will be accessible through a mobile app to allow users to stay connected anywhere and anytime. It will support both Apple and Android operating systems. Pop has so far only opened the app to early birds for testing. However, all users will be able to access the app upon launch.
How will Pop benefit social media users and content creators?
Pop will bring several benefits to content creators and the general social media audience. Some of the platform's top benefits include:
A decentralized social space
Pop will provide a decentralized alternative to centralized social spaces where content creators are exploited for gains. Pop users will have full ownership of their content and will reserve the right to use or transfer them as they please without the interference of the middlemen.
Crypto rewards for active users
Users who share interesting content on Pop, engage with other users' content, and interact with fellow users will receive rewards for being active. The more they engage, the more rewards they can receive.
With Pop's structure, both big and small creators can benefit from their online activities. Rewards will be distributed using the platform's PPT token and sent directly to users' wallets.
Gasless Transactions
Pop will also offer gasless transactions within its ecosystem. This means that users can interact with features on the app without paying transaction fees.
Users will find trading and interacting on the platform more cost-effective without paying gas fees since fees can quickly add up after several transactions.
Access to content on other platforms
Although Pop encourages users to participate actively in the platform by posting content, users will not be limited to only posts from platform members.
The platform will funnel content from other social platforms to keep users updated with news, trends, and viral videos.
Simple UX
The app will feature good aesthetics and simple designs, allowing users to navigate and find options easily. It will also support porting of social identity. This means that users with established social identities do not need to create new ones and start all over when they join the Web3 platform.
Conclusion
The current social space is saturated with big players, and small content creators have little-to-no chance of monetizing their social presence. However, Pop is set to change the story with its decentralized application.
The emerging platform will allow users to create content, engage with other users, and receive crypto rewards. They will also have the opportunity to trade assets through the NFT marketplace and store assets in their wallet.
Pop is set to launch in the first quarter of 2023 and is poised to revolutionize the social media space. Connect with the team to stay updated on the upcoming launch.
