Reputation management is one way of outsmarting your competition, gaining new customers, building loyalty, and increasing sales. Reputation includes how your employees view working for your company, as well as the overall view of company stakeholders, customers, and the public. The World Economic Forum states a quarter of a company's market value can be directly related to its reputation.
A report from a survey conducted by PwC Global Consumer Insights recently revealed that 60% of American consumers would not purchase a product or service if they did not have trust in the company. Trust builds brands, ultimately leading to an increase in both sales and profit.
Why do you need reputation management?
Reputation management requires analyzing online data and responding quickly. Your business needs accurate listings and online advertising. It also requires monitoring of articles by journalists, blog posts, visual content, customer reviews sites and forums, as well as social media. Today consumers are doing their own research when it comes to finding products, services, or information about an individual.
Before shopping, 59% of shoppers begin their quest with an online browse according to a recent PwC Global Consumer Insights survey. Of this group, 97% reported looking at customer review sites as a part of their customer journey. Customers are searching for reviews from real customers on third-party platforms. Simply put, customers believe the reviews of other customers.
Google, the top search engine that captures 90% of all search requests, makes Google My Business reviews vastly important. Yelp, founded in 2004, reported 55 million unique viewers on mobile and 43 million on desktop in the third quarter of 2020, according to Statista. Industry-specific customer review sites like the popular G2 must be monitored if you are in the software business. These sites can work as powerful marketing tools.
Social media is a huge part of the customer experience (CX). Pew Research found in their studies that 70% of Americans are engaged on social media. This requires careful monitoring.
Reputation management builds positive content marketing strategies, social media optimization, strong Search Engine Optimization (SEO), and more.
What is the importance of managing an online reputation?
Reputation management provides 24-hour service to ensure a good reputation. When customers are happy with a product, they are less apt to write a review. Conversely, customers are more determined to air their negative feelings.
Potential customers who view negative feedback may decide to bounce from your website. Reputation management allows you to quickly manage and suppress negative chatter. Dealing with complaints can also turn a negative customer experience into a positive one when it is dealt with quickly and efficiently.
The Top Five Reputation Companies in the World
1. Best Reputation Management Company: NetReputation
Creating positive results, while eliminating negative reviews and chatter, NetReputation has been in business for more than a decade. To date, NetReputation, the experts in online reputation management, has helped over 50,000 customers maintain their brand's image, building trust, and increasing customer loyalty.
First, Net Reputation conducts a detailed analysis of your online reputation. Next, the company swiftly implements a strategy to remove anything negative. Then, the company enlists top industry practices to maintain your good reputation. This is achieved through building high-ranking content, removal of content, review management, promotion, reputation branding, and monitoring. You will see measurable results in just 30 days.
While other reputation management companies may dabble in a bit of everything, NetReputation uses a laser-like focus on one thing-your reputation. It isn't a surprise that NetReputation was named the top reputation management company in the world in 2020. Ditto from Ebiznewswire.com and DigitalExits.com. Today, NetReputation continues to hold its ground.
2. Best for Quick Reputation Recovery: InboundJunction
InboundJunction has been utilizing its public relations prowess to control the online presence of businesses, since 2013. Using publicity, they employ top journalists, bloggers, and connections with publications.
InboundJunction also shines in content amplification, Search Engine Optimization (SEO), link building, influencer marketing, and review management. Through these endeavors, the company controls the conversation for the businesses they represent replacing problematic content with positive media presence. The Tel Aviv-based company, with just 25 employees has completed over 147 projects for 300 customers. InboundJunction offers solutions for B2B, and B2C, enterprises, and startups.
3. Best for Small Businesses: Thrive
Looking to win new customers and generate positive reviews? Thrive is small business orientated. This multi-service agency offers other services as a one-stop shop. Think web design, digital marketing, and Amazon marketing. With its head office in Arlington, Texas, Thrive has locations across the United States.
4. Best for Individuals: Rhino
Rhino, a small reputation management company based in New York has packages starting at just $1000. This makes it an affordable entry point for most individuals and businesses. With online services for small and medium companies, Rhino also offers a money-back guarantee. Rhino is the pro at removing negative reviews and other content from sites such as Google Images, Glassdoor, and Ripoff Report.
5. Best Multi-Purpose Reputation Management Company: Reputation Defender by Norton
Offering a product and service for every level of business, Reputation Defender by Norton, part of Gen Digital Inc., a global leader in Cyber Safety believes that everyone deserves to be represented with fairness online. As one of the first companies offering expert reputation management services, the company is a model of ethical, effective solutions. Reputation Defender by Norton strives and succeeds in defending the good name of individuals and businesses. The proof is in the over a million users in 150+ countries.
Defender® the company's flagship product controls search results. The positive is accentuated, while the negative is suppressed. ReputationGrower for personal branding presents the client's accomplishments and activities in a positive light that also ranks well in Search Engines.
ExecutivePrivacy removes sensitive data about individuals and stakeholders connected to your company. Defender® Elite is for challenging cases, with solutions executed by an elite team of highly trained reputation experts. The team works with a multi-prong customized solution and technology built for the purpose.
Conclusion
People are continually commenting and writing about your brand, products, and services online. Controlling the narrative is more important than ever.
