As technology advances, mixed-reality is becoming the talk of the town. Companies from Meta to Microsoft are investing in mixed reality, which combines the physical and virtual worlds, and Samsung is no exception.
Samsung Partnering with Google and Qualcomm to Grow the Mixed Reality Market
According to the story by CNBC, with the help of Alphabet's Google and U.S. chip giant Qualcomm, Samsung is working out a roadmap to create mixed-reality products.
Samsung's executive vice president of Electronics, Patrick Chomet, stated that the partnership with Google and Qualcomm is not just about the three companies, as also noted in an article by CNet. Still, it's also designed to grow the mixed reality market.
Qualcomm's Mixed-Reality Chips and Samsung and Google's Specialties
Mixed-reality apps and experiences can be accessed via headsets, and Qualcomm sells chips specifically designed for mixed-reality products. Samsung has years of experience in hardware design, while Google's strength lies in its Android operating system and the developers who make apps for it.
As explained further in an article by Mac Rumors, Meta has already launched a $1,500 mixed-reality headset, the Meta Quest Pro, and Apple is reportedly gearing up to release a mixed-reality headset in the spring.
Samsung's Previous Experience with Virtual Reality: The Gear VR Headset
Microsoft, meanwhile, has its own mixed reality headset, HoloLens, and Chinese smartphone maker Xiaomi recently unveiled its prototype set of augmented reality glasses.
Samsung has had experience with virtual reality in the past. In 2015, they launched the Gear VR headset, which required a smartphone to be inserted into it. However, electronics makers are moving away from this model and towards wireless headsets.
Samsung Creating a Vibrant Ecosystem with Developers, Content Companies, and App Companies
Samsung is betting on the future of mixed reality. They want to create a vibrant ecosystem with developers, content companies, and app companies that will create innovations and experiences for this ecosystem.
Samsung already has a portfolio of devices, from smartphones to watches. A smart glasses product could further the ecosystem tie-in many big tech companies focus on today.
Read Also : Apple Nears Launch of Groundbreaking Mixed Reality Headset with Health and Wellness Features
Exploring Samsung's Mixed Reality Products and Ecosystem
As the tech industry continues advancing, Samsung is taking the initiative to create mixed-reality products and an ecosystem that will benefit the entire industry. It is clear that mixed reality is the future, and companies like Samsung are not afraid to face new challenges.
For Samsung, a Mixed Reality product would fit perfectly into its portfolio of devices, ranging from smartphones to watches. With Samsung's vast experience in hardware design, the company would be well-positioned to create an optimized user experience that ties together its various products.
The potential of Mixed Reality is huge, and it will be interesting to see what Samsung can do with the technology. It looks like the South Korean tech giant is serious about pushing into this space, and we can't wait to see what they come up with in the near future.
