Streamer Kai Cenat received a 272,717 subscriber count, breaking the record for most subscriptions on Twitch. Cenat reached this record-breaking count by playing Rockstar Games' Grand Theft Auto V while live streaming.
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LOS ANGELES, CALIFORNIA - DECEMBER 04: Kai Cenat poses with an award during the 2022 YouTube Streamy Awards at the Beverly Hilton on December 04, 2022 in Los Angeles, California.
Twitch Subscriber Record
During a subscription marathon (subathon) event, streamer Kai Cenat accomplished a milestone as he exceeded the highest Twitch subscriber record. Bloomberg reported that Cenat broke the record with 272,717 subscribers and counting.
Aside from streaming his Gand Theft Auto V gameplays, he also chats with his fans live, who pay $5 to $25 to subscribe to his exclusive content. Cenat became the highest subscribed streamer on Twitch two years after joining the platform.
Previously, Tyler "Ninja" Blevins and Ludwig Ahgren held this record with 269,000 subscribers in 2021.
"This has been the hardest thing of my life and I'm glad I did it. We did it. Whatever you want to do, you can do it," Cenat stated. His unique and captivating content helped him gain a massive population among online audiences. Aside from his fans, Twitch also celebrates Cenat's success.
Chief Content Officier Laura Lee was delighted with this news as she stated, "It's thrilling to see Kai and his community make waves and be seen. We are excited to see what they create together next." The platform hailed him through a tweet as "The New King of Twitch."
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In late January, Cenat announced an exciting 30-day subathon event called Mafiathon. This kicked off on February 1st and is set to end on March 2nd. Game Rant reported that this is a unique type of live broadcast that every subscription received by the streamer extends the time of the total stream.
The goal of this event is to see how long the stream would go as the fans continuously subscribe to the Twitch account.
Previous Record Holder
While Ludwig's subscription count is expected to be beaten at some point, no one would have expected that Cenat would be the new record holder as he averaged only 5,000 viewers in April 2021. He received a subscription increase at the beginning of 2023, averaging 50,000.
On the other hand, Ninja achieved 269,000 subscribers last 2018 without a subathon. This was already a milestone for some during that year as 100,000 subscribers is already big in Twitch. Dexerto reported that subathons became incredibly popular because of Ludwig.
Cenat started his subscription marathon on February 1st and has been streaming non-stop, even keeping the stream on as he sleeps. As he reached the highest subscription mark on Twitch, he described it as 'legendary' while two hundred thousand people watch the stream.