Cutting Free Peacock Premium
Starting on June 26th, Xfinity subscribers cannot access the free Peacock Premium. Based on a report from The Verge, Peacock announced that it would stop offering this free subscription to Comcast Xfinity subscribers. This offers also extends to subscribers with the Contour Service of Cox Communication.
NBC Universal Chief Executive Officer Jeff Shell stated at the Credit Suisse 24th Annual Communications Conference making Peacock available to Comcast cable and broadband customers for free helped them to make traction since it launched in 2020.
A representative from Peacock TV Care also replied to a user from Twitter named Bog Magee to announce the news regarding its free access to Premium services.
Despite this news, Xfinity will start offering a discounted version of Peacock Premium to subscribers as an alternative for free access. But this report still needs to be made clearer regarding its details and further information.
Currently, the subscription is usually priced at $4.99 per month and $5 per month for X1. Meanwhile, flex users can get that no ads tier of Peacock Premium Plus package for the same price, typically costing $9.99.
Slow Growth
According to Variety, Peacock received 28 million monthly active accounts during the end of the first quarter of 2022. This included 13 million paid subscribers, as per Comcast.
But according to company executives, the first quarter growth concerned them as it was only driven mainly by the live streaming of the Super Bowl and the Beijing Winter Olympics during the quarter.
Shell stated getting Peacock to scale critical, and they are spending a lot of time on that matter. The CEO also revealed during the conference that NBCUniversal has primarily completed its upfront selling cycle with volume flat.
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For its dual revenue business model that offers both ad-supported and no-ad options, Shell believed that the company rightly pocked the suitable business model as many people are diving into the pool with the company.
He's referring to plans of other recently announced companies, including Netflix and Disney Plus. "In two years, we've basically caught up to Paramount, and they've been at it 7-8 years," he noted.
Peacock will be seeing changes with its growth, especially since the platform will become the new home of some Universal movies through the rest of the year. In 2021, the movie releases of the studio weres still on HBO, but Peacock will release "Jurassic World: Dominion" this year, along with Jordan Peele's "Nope" and "Minions: The Rise of Gru."
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