The number of millionaires in the world is increasing. Credit Suisse reports that by the end of 2021, the world had up to 5.2 million more millionaires than it did just a year before, bringing their total to an estimated 62.5 millionaires. It's an exclusive cohort that's not easy to get into, mainly because there's no guaranteed way to become a millionaire.
Lucas Lee-Tyson, the founder of Growth Cave, is one of the younger members of the group of affluent individuals. He got there by helping others learn his skills, with the help of his business partner Ozzie Blessed and the dedicated members of their team.
Lucas Lee-Tyson relied on different tools and platforms to get where he is today. Here are three that everyone has access to and can leverage to grow a business.
YouTube
Before there was ever Growth Cave, there was just Lucas Lee-Tyson, a high school kid who didn't really like school and academics. He didn't like sports and was having difficulty finding something he'd enjoy doing.
Things looked bleak for him back then. "I started watching YouTube, out of pure boredom, after school, and started learning about Photoshop," Lucas Lee-Tyson recalls. "And then I started designing YouTube banners for $5 out of sheer excitement of being good at something I learned on my own."
The experience profoundly affected Lucas Lee-Tyson, starting his entrepreneurship career. It's also a testament to the life-changing power of a single YouTube search.
Upwork
There are a few places online where one can score freelance work with a global client pool. Upwork is one of those places - a global marketplace where freelancers try to score jobs and clients try to find a good freelancer.
Lucas Lee-Tyson turned to Upwork when he founded the first version of Growth Cave. "The first money I made with Growth Cave was on Upwork," he explains. "I had some ideas about freelancing, and I signed up for Upwork. I had no luck with it for weeks until I decided to take a low-paying job to get a good review."
The pros and cons of Upwork and similar platforms are obvious from Lucas Lee-Tyson's example. While it did give him access to clients and let him hone his skills while earning money, he had to make a significant compromise to get started.
Facebook Ads
When it comes to the services he was providing, Facebook Ads were Lucas Lee-Tyson's bread and butter. His early freelancing mainly consisted of doing Facebook and Instagram advertising for e-commerce companies.
His skills with Facebook Ads helped him propel Growth Cave into the next stage of its development. "When I started with an online course, people would go back and tell me businesses are hiring them needing someone to take care of Facebook ads for them," explains Lucas Lee-Tyson.
Facebook Ads aren't the only advertising platform people can learn to use, and Lucas Lee-Tyson and Growth Cave have since launched many other programs and had many consulting engagements. The lesson Lucas Lee-Tyson learned with Facebook Ads is universal - there are more ways than one to earn money off having a skill.
