Designing the user experience is one of the most important aspects of any product, website, or service. A positive user experience assures that customers will continue to use your product. However, user experience design involves more than simply making people happy. It is necessary to comprehend their demands and behaviors in order to design something that meets their requirements.
In Web3, user experience is often more complex than in traditional web applications, so it's important to focus on making the experience as simple and intuitive as possible for users. Simplifying the UX for complex products can be a challenge, but it's an essential part to ensure that your product is successful and well-received by customers.
As for any kind of product you should always keep your audience in a close feedback loop. You can do that by reaching out to existing users if you have some already, checking out Facebook, Reddit, or similar forums to scout for potential candidates, or using advanced services like usertesting.com
What is especially hard in Web3 is using the right terminology. A lot of names are only coined in the most recent developments and are not common knowledge. Other terms might be inconsistently used and have different meanings on different platforms. fiat = a type of currency that is declared legal tender by a government but has no intrinsic or fixed value and is not backed by any tangible asset, such as gold or silver. hecking in with your audience makes all the difference.
To get your users on board with your new product, onboarding is especially important. Don't let them sign up and throw them in the shark tank with all the fancy features you have built. Instead, find out what this specific user needs to know first and roll out more of your complicated features after the basics are understood. In UX design this is called Progressive Disclosure. By gradually revealing complex features, an interface becomes easier to use. New users will find the interface easy to use, while advanced users will gain expertise gradually.
As another aspect of leveraging design patterns, designers can use traditional web applications' well-established design patterns to help users navigate web3's complex world. Even if we have the freedom now to revolutionize the Web, it doesn't mean that we need to revolutionize everything. Many patterns have been established for good reasons and can get adapted. Users want to feel secure and informed on what is happening to their personal information and what processes are about to happen next. Especially when we handle critical financial information we have to be sensitive to the users fears. Only if a user feels trustworthy towards your business the user will convert to a loyal long-term user.
And while we are on the topic of data, of course, you should handle your user's data with the utmost care, but this data can also tell you a lot about your user's needs. This is important to help you understand what you want to focus on when growing your business. What features should you improve on, where do users get stuck and what features stay unused? Data analytics can help to identify common patterns in how users are interacting with your product or website. This information can be used to inform the design of the user interface, such as by highlighting frequently used features or areas of the website that may be confusing for users.
Michael Holker is highly motivated by his love of people and problem-solving. His art school background has made him comfortable with User Interface (UI) and design. Still, his grasp of and sensitivity to inclusive user-friendliness is the driving force behind his success in UX design.
A good UX design is valuable to the end user and can be implemented efficiently. In this manner, everyone benefits. He advises designers to keep their concepts basic, create lean prototypes, and iterate until all rough edges have been removed. Consider the numerous users who will engage with your software and sympathize with them, imagining their aesthetic and technological requirements. All UI & UX designs attempt to give consumers highly functional, aesthetically beautiful, intuitive interfaces and the most outstanding possible user experience. Holker mentions, "Always remember to prioritize the user."
Michael Holker is also the founder of the invitation-only "Designers of WEB3" group which was created out of his love for guiding people. This group supports and connects the world's leading pioneers, change-makers, and visionaries to encourage personal and professional development. You can learn more about Michael and what he does here.
