It comes as no surprise that social media is ever-changing and evolving. That is why it is so important that the biggest platforms have something to give the users, and Snapchat recently unveiled its new subscription offering: Snapchat+.
The Impact of TikTok and its Rivals on Snapchat
According to the story by Giz China, Snapchat has been a popular social media platform connecting users worldwide for years. But lately, the platform has seen a decrease, thanks in large part to the ever-popular TikTok.
Snapchat, once a prominent social media platform, has been losing its appeal recently due to the success of its competitor TikTok's short videos and the wide usage of the Stories feature known as Snap by its rivals.
The Success of Snapchat+: Two Million Subscribers and Counting
To address this problem, Snapchat unveiled a membership service known as Snapchat+ for its users with many features. Over the last five months, the subscription service has seen rapid success, with over two million users.
This marks an important income stream for the company, with users paying $3.99 monthly. The success of Snapchat+ is attributed to the various features exclusive to Plus users, including personalized Bitmoji, priority communication, and responses to stories that come first.
Experience Snapchat+ in Multiple Countries Around the World
According to its newsroom, it also allows users to message celebrities on the platform for a fee of just $3.99. Currently accessible in countries such as the US, UK, Germany, France, New Zealand, Saudi Arabia, Canada, and Australia, Snapchat+ has also recently become available in nations such as Oman, India, Qatar, Kuwait, Bahrain, Israel, and Egypt, among others.
The company has yet to announce further expansions to other countries, but there's still hope that it will be available soon. Snapchat+ is proving to be a lifesaver for the company, giving millions of users a chance to have a unique, more integrated experience.
The Benefits of Snapchat+ and How Over 2 Million People Have Signed Up
For anybody wanting a unique and personalized experience on the platform, it is recommended to pay a small fee to take advantage of all the exclusive features.
Snap stated that its Snapchat+ plan, which charges $3.99 monthly, is helping to diversify its revenue sources, as reported during its most recent financial report. Over 2 million people have signed up for the paid version of Snapchat, as noted in Tech Crunch.
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Subheading: Snapchat+: A Subscription Service for Success
Additional features that Snapchat+ shall boast include the replies to stories being displayed first, meaning those who shell out a few bucks a month can get their messages out there faster. There is also the chance to message celebrities who use the platform, with the added bonus that it's very secure.
While many platforms aren't immune to the competition, especially with the rise of TikTok, this new subscription service may be exactly what Snapchat needs to keep afloat in the ever-challenging social media sphere.
With its subscription service, Snapchat is now back on the right track. This new revenue stream is the saving grace that the company needs and we hope that the service continues to be successful.
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