There is a new experience on Apple Music for its subscribers, and this is part of the NFL Super Bowl Halftime Show sponsorship, which was named last year. This is the first time that Apple Music will sponsor a massive event like this, and it is giving fans and users an alternative way to experience it, in preparation for the live show.
Apple Music: New Offers Alongside its Super Bowl Sponsorship
Apple Music announced via a news release that it offers a new experience for subscribers ahead of the anticipated NFL Super Bowl Halftime Show that it will sponsor for this year. The company calls it "Rihanna's Road to Halftime," where it would deliver a new experience on the streaming app to showcase the artist headlining the event.
It will center on these latest offers for Apple Music Subscribers:
- Apple Music Sing with Rihanna's top songs and notable music.
- Halftime Hype Radio - a 10-part series on the most notable Super Bowl Halftime Show performances in the history of the sport.
- Rihanna Revisited Radio - an 8-episode roundtable exploring the cultural impact of the artist.
- Super Bowl LVII Halftime Show Press Conference on February 9, 2023, at 10 a.m. MST - Apple Music Radio host Nadeska Alexis to interview Rihanna.
- Live from Super Bowl LVII - daily live broadcasts on the big event in Arizona with Apple Music Radio hosts Zane Lowe, Ebro Darden, and Nadeska Alexis, with special guests.
- Halftime Recap Radio on Monday, February 13 - to celebrate Apple Music's first Super Bowl Halftime Show sponsorship.
NFL Super Bowl Halftime Show: Rihanna
NFL announced the new sponsor of its global showcase of the Halftime performances back in September 2022, with Apple Music as its new presenter. The company came after Pepsi, after decades of running the famous event amidst the Super Bowl games.
In Apple Music's first run, it chose Rihanna to headline the event, and this would be the first time that the artist will sing in front of American football fans and the league.
Apple Music Offers
Apple is known for its focus on music streaming since the early dawn of the iPods, but then, it was called iTunes where users may purchase albums to sync to their accounts. However, that changed when Cupertino rebranded it to Apple Music in 2015, and slowly, its old habits died hard, which now centers on a music streaming platform.
There were many features available on Apple Music, and it includes the famed Lossless Audio format on the app that allows its subscribers to enjoy the Apple Lossless Audio Codec or ALAC direct from streams. It also features the like of Dolby Atmos sounds, as well as spatial audio for compatible listening devices.
Its massive fame brought it the sponsorship of the NFL Super Bowl Halftime Show, despite Apple losing to Google and YouTube TV for the NFL Sunday Ticket last December. Now, the company is pooling its resources in preparation for one of the most significant events in NFL's annual championships, with offers on both the streaming app and the live event.
