In a recent development in the solar industry, key investment group Clean Power Industries LLC has acquired the Clean tech startup Simple Solar founded by Chief Revenue Officer Moe Falah. Simple Solar was hailed as the 44th fastest-growing private company by Inc. Magazine and is the first in a series of Clean Power Industries acquisitions.
Simple Solar is currently led by renowned entrepreneur Jesse Gee and its new Chief Executive Officer, Ted O'Shea. The acquisition was executed under a broader strategy by Clean Power Industries to align Solar Dealers with Engineering, Procurement, and Construction Partners (EPCs) within a unified platform.
Seeing the relative gaps in the current solar industry model, the Clean Power Industries and Simple Solar leadership sought to remedy the issues through this recent move. "The Sales Dealer and EPC model that has become prevalent in residential solar have a number of inherent problems for both businesses and, most importantly, the customer," explained Gee. "Our strategy aims to solve these problems and ultimately drive a superior customer experience and lower overall costs."
There are many prevalent problems when it comes to the solar installation process. Since the industry's inception, many solar sales professionals, dealers, installers, and customers have experienced several of these problems throughout their entire life journey. Clean Power Industries intends to solve these inefficiencies and foster a better ecosystem for the industry and its many moving parts.
"This is the first step in a larger plan to unite sales organizations with a customer-focused installation operation across major solar markets in the United States to form a world-class, holistic home energy solution company," explained O'Shea.
From being a direct-to-consumer brand, Simple Solar will heavily transition into a vertically-integrated company. Due to the acquisition, the company will now put a massive focus on delivering a robust and clean experience driven by technology, data, centricity, and process for the internal members of Simple Solar. Rather than just maintaining its position as a sales-only platform, Simple Solar also aims to create an incredible journey for families as they go from sale to installation to permission to operate and beyond.
With transparency in mind, Simple Solar also plans to eliminate false information and hidden fees from the Solar industry's catalog. By taking control of the entire end-to-end process and cutting out any middlemen, Simple Solar will be able to eradicate the layers of additional costs typically absorbed by the end consumer, creating a transparent platform that provides real data for all parties.
In addition, O'Shea and Falah will also be taking on new roles due to the recent acquisition. Clean tech industry veteran O'Shea steps into the CEO role with experience founding and operating multiple clean tech energy services that have successfully delivered solar, storage and energy efficiency solutions at scale. At the same time, Falah's new CRO role will allow him to focus on continuing to build the highest caliber of salespeople, recruiting the right partners to grow the organization, inspiring vision, and creating new opportunities.
"Creating an incredible customer experience has been the major focus of Simple Solar since its origination. In many instances, we've found that EPCs don't have the same level of care that we do, ultimately hurting all parties involved," shared Falah. "By taking control of the entire process, we can add the Simple Solar standard of excellence to every single project. This creates longevity not only for the company but for the careers of all Simple Solar employees."
To learn more about this exciting development, make sure to visit the company's website at Simple Solar LLC.
