Motorola has bid adieu to the U.S. as it shifts its base officially and returns to China after the completion of the Lenovo acquisition.
To mark the occasion, the company has launched three new smartphones: Moto X, Moto X Pro and Moto G with 4G LTE.
The three smartphones will hit the consumer market in early 2015. Motorola used to have operations in China in the mid 1980s.
"With the Lenovo acquisition complete, Motorola is returning to China -- one of the world's fastest-growing smartphone markets -- in triumphant fashion, introducing three of its latest devices. The new Moto X, new Moto X Pro and new Moto G with 4G LTE will all go on sale in early 2015," noted Motorola in a blog post.
Lenonvo says it will look to give a fillip to the Motorola brand in China. The company purchased Motorola Mobility in 2014 for $2.9 billion from Google.
A launch event on Monday, Jan. 26, will mark the return of Motorola to China. The event will be held at Beijing's China National Convention Center.
The 5.2-inch Moto X is slated to go on sale in February in the country in time for the Spring Festival. It will be the first smartphone to run Android Lollipop in China.
The Moto X will be available in a plethora of different designs. Consumers in the region will be able to vote for the materials and hues they want to see first. Once the Spring festival is over, Moto X users will also have the option of designing their phone via the Moto Maker.
Motorola's 6-inch Moto X Pro phablet, which targets high-end users, is set to go on sale after the festival. The dual SIM 4G LTE Moto G, which sports a 5-inch display, will target low-end markets, according to Lenovo's executive vice president Liu Jun. This smartphone will also hit shelves after the Spring Fetsival.
Whether the new lineup of Motorola smartphones can carve a place for themselves in the fastest growing smartphone market in the world remains to be seen. Despite the competition, Motorola's CEO Rick Osterloh is confident that Lenovo's supply chain resources will aid the company in expanding its market share in China.
