Hyundai has tapped into the help of your favorite Hollywood daddy, Kevin Bacon, in its latest series of ads to feature its electric vehicle, the IONIQ 6. Here, the famed Hollywood actor works alongside his daughter, Sosie Bacon, and the two are seen geeking out over the new Hyundai EV, talking about its specs and how the world now needs to also transition to clean energy.
The South Korean company will air the advertisements for the upcoming weekend's games on the Super Bowl for this 2023 season.
Hyundai and Kevin Bacon to Debut Ads on IONIQ 6 EV
There is a new marketing campaign for Hyundai's IONIQ 6 EV, and it does not center on all the fancy functions and features of the car. Instead, it taps in Kevin Bacon, your local Hollywood favorite, who now shows his 24/7 role of being a father, joined by his daughter, Sosie Bacon, and explains why it is time to go electric in the ads.
In the two videos, Bacon explains the many advantages and features of going the clean energy route with EVs, and at the same time boasts of the IONIQ 6's features.
The campaign's theme centers on "It's Time to Go Electric," and it aims to deliver two ads for the public to watch come this weekend when the NFL Super Bowl championships arrive this Sunday, January 29.
One of its ads would run the halftime, where the rundown of ads would appear for on-site viewers and those watching via televisions.
Kevin Bacon is Your Regular Dad Switching to EVs
There are two advertisements that the Bacon father and daughter combo are headlining, one is called "Your Dad is Going Electric," and the other one is entitled "Grandkids."
Kevin Bacon explains the perks and helpful features of going electric, and also shares the IONIQ 6's 360-mile range, features, capabilities, and more.
Hyundai's Electric Vehicles
Hyundai's electric vehicle production centers on the latest developments in the automotive industry, delivering clean energy vehicles to the world. Its IONIQ lineup delivers the company's environmentally-friendly vehicles, and the latest development was the feature from its Mobis department, the "Crab Walk" that debuted in CES 2023.
The latest electric vehicle in Hyundai's lineup now is the IONIQ 6, and the company has confirmed this "cocoon-shaped" body to arrive this year, with an upcoming pre-order by Spring. The initial reports claim that it is intended for a 2023 release date, and has about 360 miles of range under its hood, along with many features to deliver.
Kevin Bacon is the dad that goes electric, and he does not come out in this ad as a Hollywood actor, but as a regular one that is finding out about the marvels of technology and clean energy. These ads are now available on YouTube and embedded in this article for you to enjoy, and see how the famous "Footloose" lead channel his inner dad.
