Apple is further expanding its presence in the Asian region with the addition of its first Apple Store in Malaysia. The company has posted job openings on its website, seeking retail store managers, operations specialists, business specialists, technical specialists, support staff, creatives, and salespeople.
The company recently posted job openings in Malaysia for various positions needed for the retail Apple Store. The jobs range from retail store managers to salespeople, a move indicative of Apple's strategy to own retail stores rather than work with third-party resellers.
Apple Could Open Its Retail Store in Kuala Lumpur
According to the story by Giz China, the store is expected to be located in Kuala Lumpur, the country's capital. This will be Apple's second retail store in Southeast Asia, with the first outlet opening up in Singapore in 2015.
While the job listings do not specify the store's location, the report from Bloomberg suggests it could be in the country's capital, Kuala Lumpur. The move will build on Apple's previous success in the Asia-Pacific region.
The store is expected to meet the same high standards of quality and customer service for which Apple has become renowned. Already, Apple has opened retail stores in Singapore and Thailand.
Apple has Also Been Posting Jobs as It Prepares to Open Its First Store in India
Moreover, job postings for Apple's first store in India have recently been released, suggesting that the company is not finished in the region. In addition to expanding its retail presence in Asia, Apple has recently released a document outlining its new Apple ID security key feature.
This feature is designed to better protect users against targeted attacks by requiring users to enter their account password and then use a compatible security key. According to Apple, up to six security keys are supported, and users are advised to hide their keys in multiple locations, such as at home and work.
The feature will work with iOS 16.3, iPadOS 16.3, and macOS 13.2. These latest developments demonstrate Apple's ongoing commitment to expanding its presence in Asia and providing better protection and experience to its users, as detailed in an article by IT Homes.
Read Also: Apple India Production to Increase to 25%: Less Reliance on China?
Caution on Using the Security Key Feature
However, using the security key feature requires careful caution. To enable it, users must have at least two security keys and will have to input them into the device whenever they access the Apple ID.
Users are advised not to keep all their keys in one place and instead to keep them in multiple locations. Users can also delete the security keys using the same steps mentioned above.
The support document also recommends specific security keys, such as the YubiKey 5Ci. The positive reception that Apple has received in the region suggests that the company is on the right track, and the success of its retail store in Malaysia will further reinforce its presence in the market.
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