Over the past few years we have seen the rapid rise of the Internet... especially in the pandemic period, so many new figures were born, and with them as many types of companies, or even new demands !
Among these, we also find the Web Agencies, which were the base of the "Internet development" over the last 20 years, and of course, we should rely on them to be successful in the World of the Web Design ...
But... what is a web design agency ? Probably the oldest "agencies" from the beginning of the Internet !
A web design agency is an agency made up of various professionals, all specialists in the various sectors of Web Marketing like: Web Development, e-Commerce creation, SEO, Creative Web Site, Digital strategy, Branding and many more !
This professionals with a series of essential skills, provides the customer web creations of projects capable of achieving concrete results in the online landscape.
A web design agency is able to cover different sectors of digital marketing, and works for the growth of brands and their digital projects.
Web Development: e-Commerce creation and Creative Web Site Design !
The main activity of an agency is the process of an web site creation, either for business presentation or e-Commerce. This is the main first step to obtain visibility in the online world. A web designer is strategically designing an website, combining a lot of original graphic design, brand signs and UX - to create a website that reinforces credibility, communicates your brand messages to the customers and brings you a good ROI.
A website is not made only for communication between customers and business owners, it is also about emotions. Images, catchy videos, UX - All of these elements helps a web agency to develop a perfect user-experience that educates, excites and connects with all the possible consumers, transforming them into final clients for long term. Other important thing is optimizing your website for search engine visibility (SEO), speed and usability, using the latest technologies. Also the website must provides intuitive experience on all mobile devices!
Web Site Optimization (SEO) for Google and other Search Engines !
Google equals 90-95 % of all organic search traffic in the world, if we read a recent study made by marketing research companies. Almost 75% of online customers are using organic search to locate what they are looking for, like: products, services or even blogs news or general information. A well measured SEO strategy is essential for your website. The optimization process delivers very important results to your business, from the top positions of money-keywords, to increasing traffic, conversions and most of all, your revenue. A powerful agency must think SEO packages that fits with your business objectives and also business location.
A web design agency also takes care of defining a functional marketing strategy!
According with the strategies and needs of your business and/or company, a web dev agency, by its online strategies, must ensure that traffic arrives at your web site, because a real targeted traffic must win the attention of a specific customer.
Online Marketing is a complex process, and it start from designing your identity to developing your logo and other collateral stuff, to building your full brand image, because in the end is all about standing out in a crowd competition and becoming number one player. Those things can not be done by only one person or freelancer, it requires a real team of creative experts with a lot of experience !
So why should we rely on a web design agency and avoid do-it-yourself?
As we said earlier, to be able to develop an effective marketing strategy on the Internet you need several proven skills, it is not enough to know how to work with a PC. Even more so, if we talk about areas such as SEO, Web Marketing, Blogging and Social Media - a team of experts knows how to handle this main tools for the grow of your business in online. A web design agency is not about "creating a beautiful website", this is only the first step of the puzzle... the puzzle of being known as "number one in your domain" on Internet !
IT eXclusiv is Web Design Agency that will do everything in its power to provide best Web Development quality work imaginable, because we will "take your business from zero" and make it a trend-setter when it comes to design, strategy and identity / branding.
A web design agency team must be extremely precise and specialized in their fields of work and it must never stop growing also as individuals and also together as a team.
The power of a web agency must consist in taking a small idea and transform it into big realistic results and also must be formed by a collaborative team with a huge love for web design.
The target has always must be to create intuitive and remarkable not only graphics but UX ! The user experiences are those experiences that will put your new web site apart from everyone else!
Let's see in detail what are the strong points of a professional web design agency:
They know how to develop effective digital strategies.
Emerging on the web is only possible if you are able to develop a precise, structured and well-targeted digital strategy.
Without skills and experience in some areas, your project is likely to be short-lived.
They are Digital Marketing, Cost Per Click and SEO experts.
As we spoke, SEO is a fundamental activity to increase the visibility of a web project especially for those that want to create online shops and also presentation web sites. Getting more traffic to your site is essential for acquiring new customers. So, getting high rankings in Google's search engines is therefore the most important step to take.
Therefore, rely on a professional web design agency able to develop the right SEO strategy to be adopted to launch and affirm your Brand on the web.
A web design agency knows how to take care of your website in every aspect: a website must be structured in a certain way and have a particular aspect to be attractive to users. Also a web design agency knows how to identify what is capable of catching attention and sparking interest.
With such a service, the website will not only be functional, but also aesthetically suitable for the purpose. The graphic aspect of a website is certainly important, but it must also offer valid content.
It is important to rely on a web design agency capable of creating content of depth, and well addressed to the needs of a specific audience. They will be able to better promote your project.
Also, it is necessary to invest in advertising campaigns if we want to get the most out of our digital project. This is why it is essential to define a SEM (Search Engine Marketing) strategy, and make investments to drive more traffic to your site, by publishing paid ads.
The use of Google Ads and Facebook Business Manager is therefore essential, but since it can be complex if you have no experience it is important to rely on, even in this case, on a web design agency.
A project carried out by a serious and competent web design agency will therefore be able to guarantee you the achievement of a series of very important goals for your project:
Definition of a strategic plan functional to the objectives.
Increased visibility.
Creating effective advertising campaigns.
Best SEO ranking.
Increased traffic on your site.
Production of quality content.
Choice of a specific style and graphics, relevant to the sector we want to deal with.
Improvement of the Web Usability of the site.
A website, in order to produce the desired results, must be well-structured, must have a particular aspect and must present interesting contents for the target. To structure a website, look for images that are curated and relevant to your business and to write captivating and correct content it takes time, time to take away from your daily activity. By relying on experts you can instead continue to do what you know how to do by dedicating yourself 100% to your business.
Turning to professionals is cheaper! No, that's not a joke... you have a team of web designers, copywriters, programmers and marketers working for you. By doing it yourself, would you really be able to afford to pay all these people?
Sometimes the website needs some customizations that standard tools cannot do. Integration with a management software or the development of a module with particular characteristics may require a programmer or UX designer. By placing yourself in the hands of the professionals, you have an entire team of experts ready to translate your real needs into a complete and functional website!
