Swedish Electric Vehicle (EV) maker Polestar, has unveiled its newest showroom in the Arctic Circle, as reported by Driving.
Made Out of Snow
What makes the showroom even more unique is the showroom is made out of snow. The Snow Space is a giant cube that stands 12 meters tall with two-meter walls building using 3,000 cubic meters of snow taken from Ounasvaara, a Finnish ski resort.
Inside, there are replicas of various Polestar vehicle components, such as brakes, suspension parts, and wheels. These replicas are made out of ice by local artists.
The space took 20 days to build in which the builder put up special molds for the walls that were filled with compacted snow. It was inspired by the minimalistic Scandinavian design of the EV maker's headquarters in Gothenburg, Sweden, and built by Frozen Innovation.
According to the Martin österberg, Polestar's Finland Marketing Manager, "The city of Rovaniemi is known for its wonderful design. We wanted to honor this by creating a beautiful work that was inspired by our brand's minimalistic and pure design language."
Visitors can also book test drives at the Space. However, you can't buy a Polestar vehicle here as all sales are still online.
The Polestar Space will host visitors until February 26, After this, the snow walls will be turned into ski slopes again.
This is the second Polestar Space that was built. The first one is in Gothenburg, Sweden. However, it will surely not be the last. According to the company, even though it has a lot of showrooms around the world and just opened one in London, the company is eyeing other locations for the next Polestar Space.
Polestar is Volvo's performance electric car brand. It was created by Volvo Cars to electrify their current and future models. They are based on Volvo's Compact Modular Architecture (CMA), shared with other premium performance EVs of the Swedish automaker.
Polestar 1, the company's first ever production EV powered by the same battery as the Tesla Model 3 that can travel 380 kilometers on one charge.
Also Read: Polestar is a Worthy Tesla Contender But Investors Should Wait Due to Troubling IPO
Upcoming 2024 Polestar 3
The Polestar 3 electric SUV is said to have processing capabilities and design that can support next-gen of advanced driver assistance systems, which will keep passengers safe on the road and improve the driving experience.
At the CES 2023, new built-in features were unveiled by the company. The Polestar 3 will feature more powerful chipsets and software-defined platforms and will use the new SPA2 architecture that it shares with Volvo. In turn, this can support more software-driven capabilities.
Polestar is starting to make a name in the EV industry with its aggressive product plans and technology. Polestar's survival depends on the success or failure of their new technology. There is no doubt that it will be a tough competitor in the EV industry and will have to face the big players such as Tesla, BMW, and Audi.
Related Article: Polestar Debuts New Updates to its EV Utilizing Blockchain to Combat Carbon Emissions
