The marketing game has changed a lot over the last few years, thanks in part to the Covid-19 pandemic, which saw an even greater emphasis placed on online advertising. It's expected that, by 2024, marketing budgets will have increased by 24% - which means an incredible $850 billion dollars spent on advertising globally. The sad reality, however, is that most of this expenditure is not having the desired success - particularly in the case of online marketing. Large companies with big marketing budgets are simply burning through them with very little to show for it at the end. Agencies are perpetuating the problem by presenting 'nice-to-view' numbers, like high reach and impressions or clicks.
The good news is that not all agencies are like this. Take NYBA Media, for example. Founder, Markus Hetzenegger recognised this problem within the industry and established his own boutique agency that rethought the typical model. After becoming self-employed at 18 with nothing but an interest in marketing and the desire to build something big, the last 5 years has seen Markus and NYBA Media grow to become some of the best names when it comes to succeeding online. "The best always want to deal with the best," he says - and NYBA has been established based on this principle.
The agency works exclusively with a handful of carefully selected clients on a long-term basis. They take it a step further by making themselves jointly responsible for the client's success. By doing so, NYBA has moved away from being a service provider and instead become a partner. Fees have also been rethought, with hourly rates and flat-rate billing forgotten in favour of transparent, performance based compensation.
Typical agencies are set up more broadly, meaning that they offer the full range of services from traditional media (like print and television) through to digital marketing (like social media ads and Google results). The result is less expertise and specificity in individual disciplines. They also tend to only think in terms of campaigns and budgets are set in advance of them, which impairs their ability to think 'outside the box' and make holistic decisions for the better of the company. When you look at it this way, it's no wonder that many large companies are burning through their ad budgets with little measurable impact.
The NYBA team lives by their credo - "we deliver real results that have a long-term impact on progressive brands. We are not another full-service marketing agency; we don't do numbers and impressions that just look good on paper; we deliver sales and conversions that have a direct and measurable impact on your figures." This commitment to being different to other agencies has seen NYBA manage the online marketing for artists like Lady Gaga, Harry Styles, Kendrick Lamar, Ricky Gervais and Chris Brown (to name a few), on top of huge companies like Best Western, Audi, VIVO, Canton and Live Nation.
It's time to stop burning through your advertising budget by partnering with a marketing agency who can actually get you the success you desire. Thousands of impressions or clicks don't mean anything if they aren't converting to tangible profit for your business. Learn more about the online marketing services that NYBA Media offers by checking out their website, and visit Markus Hetzenegger's Instagram page or LinkedIn profile if you would like to learn more about this marketing superstar.
