In a monumental move, Microsoft appears to have abandoned its plans to create dual-screen devices and is instead looking to become a major player in the foldable phone market.
Microsoft's Initial Move When It Came to Foldable Phones and How It Performed
According to the story by Giz China, for years, rumors swirled surrounding the launch of a dual-screen device from Microsoft, and those rumors came to fruition when the Surface Duo was released. Despite its promising software features, it fell short of its competitors' lack of practical design features.
Its successor, the Surface Duo 2, was also noted as lacking in key areas. Microsoft is leaving the dual-screen concept behind in favor of foldable phones, a much-loved and quickly expanding market.
Microsoft is Working On Its Third Surface Duo Series to Take a New Approach to Foldable Phones
Fueled by its success, Samsung has become the go-to among smartphone users, but its domination is nearing an end. It has been speculated that other big tech companies, including Google and Apple, could enter the foldable phone segment shortly, leading to more competition and diversity.
Microsoft is already hard at work developing and testing the third iteration of the Surface Duo series, as revealed in an article by Windows Central, which has been reported to be a foldable phone instead of a dual-screen device.
How the Company Plans to Compete with the Samsung Galaxy Z Fold and Pixel Fold Series
With this shift, Microsoft hopes to compete with foldable devices like the Galaxy Z Fold series, Pixel Fold, and others, per GSM Arena. Some renders of the design of the Surface Duo 3 have already been revealed, giving us a glimpse at what Microsoft has in store for its customers.
Time will tell if Microsoft's move to join the foldable phone market pays off or if its attempts will ultimately be in vain. However, one thing is certain: Microsoft has recognized the possibilities behind foldable phone technology and will do everything it can to stand out from the crowd and make a mark in the industry.
Foldable Displays are Becoming Popular for Different Companies Like Microsoft and Other
Foldable displays are becoming popular among major tech companies like Samsung, Huawei, and Microsoft. These companies are using advanced technology to bring devices to market with the same display size as a traditional smartphone but in a design that can be folded in half.
The technology is already being used on other devices. For example, lines of laptops feature a foldable display that doubles the workspace. Additionally, smartphone companies announce new smartphones with foldable display.
Read Also: T-Mobile is In Talks with Ryan Reynolds' Mint Mobile for Possible Acquisition
Why Foldable Phones are Starting to Become Popular
Foldable phones are the wave of the future. They provide users with a convenient and portable device while giving them the benefits of a larger screen size and impressive specs.
Foldable phones are making a comeback. Its comeback allows us to have the convenience of a full-size phone in the palm of buyers' hands and the portability of a pocket-sized device.
Related Article: Samsung Galaxy Unpacked 2023: Galaxy S23 Camera to Have Major Enhancements? Schedule, Other Details
