It shouldn't be a surprise to anyone, to know that the market of artworks is growing online. After all, the internet has become the main shopping centre for the world. So, why wouldn't people buy artworks online as well? That is what collectors thought, and it is why they often use that means, these days, when they look for their next oil painting, sculpture or any other kind of works of art. Here are other reasons explaining this change.
A Larger Pool of Artists to choose From
A study that came out, at the end of 2019, showed that the main reason why collectors were starting to buy online, or did so regularly, was that it offered them access to a larger number of artists. In fact, they were close to 45% to mention that reason, right before agreeing to the statement that the search process online was easier (around 42%). It is certainly true. Whereas before you could only buy artworks from a few artists chosen by galleries, you can now have access to a much larger pool, as there is no issue of space, on an online art gallery, when in a physical one, you can only place so many on walls.
Therefore, someone who wants to buy oil paintings online nowadays, will be able to select between artists that were never given a chance to show their work before or that they never got to see their work previously, in a gallery located close to where they live. This larger offering is something that attracts collectors, especially since most of them don't mind spending the necessary time, looking at many artwork, before they make their final choice.
A Quicker Process
Right after the ease of searching online, we find that the quicker process of buying on the internet is what pleases the most collectors. It was given as one of their reasons to buy artworks online, by a little less than 25% of the buyers surveyed. The explanation that some of them gave, was that when you go to a physical gallery, the seller will show you many pieces that he or she believes would be of interest to you. However, many times, they are not. And so, you spend a lot of time inside the boutique, looking at paintings and sculptures that you don't need to see.
When you go online, in a gallery like SINGULART, you can browse the artworks through various categories, choosing the ones that really matter to you. Afterwards, you can go through each of them, one by one, at the speed that you prefer and stop at the pieces that calls upon something in you. In the end, the artworks that you will have kept, in order to make a final choice, will be looked at once more, before you move on to the simple process of buying, which is just as simple as acquiring a piece of clothing. Moving to online purchasing was simply a logical next step for art collectors. The best way to understand why is simply to try it yourself.
