Despite how long online shopping has existed, some people still prefer old-school brick-and-mortar purchases over digital shopping. During the pandemic, e-commerce sales increased by more than 100% because online shopping was the only option.
While demand for e-commerce has grown, high-value purchases, like windows and doors, need to catch up in online sales. This is because it takes expertise, quality planning, and execution to be successful in e-commerce and many local window companies need to gain these basic qualities.
Besides, only a few players in the window and door industry are willing to change their sales strategy from physical to online purchases.
The following are ways by which e-commerce is changing the window and door industry.
Price Transparency
With e-commerce, customers already know the kind of product they should expect. Therefore, there is no need to waste time bargaining the price of products from an in-house sales rep. Furthermore, customers are assured that they will not be duped since the intermediate sales rep has been eliminated through online purchases.
You get your specific order
Most times, local windows and doors merchants have no standard size for replacement windows or doors because homes have different architectural designs. However, with online e-commerce sites, most windows and doors can be customized to fit different architectural designs. Hence, you don't need to worry if your products will be smaller or larger than the size you want.
It minimizes delivery time and saves money
For most physical stores, you may need the service of a logistic company to help get the product to the final destination. This means you will spend additional energy, time and money looking for the right logistics company. Most e-commerce stores provide logistic services, and you may pay for it along with the purchase of your items. You can immediately know when your product will arrive as soon as the e-commerce company receives your order.
ClearMax®, the number one online window supplier, is the largest player in the industry. This company has mastered the art of selling windows and doors online. Customers have been using the e-commerce website for years to buy customized windows and doors. With years of experience and great expertise in e-commerce management, ClearMax® had a whopping 300% increase in sales in the last year and a half. This increased sale is due to strong demand and an adequate process to fulfill orders.
What to note when ordering windows and doors online
There are some best practices to follow when you choose the convenience of buying windows and doors online.
Know your numbers
Measure! Then measure again. Now, measure one more time. This is an important step in your purchase of windows and doors. The only downside to purchasing this way is that you can't return your windows or doors if the measurements are off. So, take time to know your window or door specifications to save you the hassles and headaches.
Know your options
Options matter. Different windows have different performance options and specifications. Whatever you do, ensure the windows you are replacing are more energy efficient than what you already have. Also, there are multiple frame types and glass options for different installation and wall structures. Make sure you know what you need before placing orders.
Ask for help
When making an online purchase, ensure you have adequate information to make a logical decision. Also, ask for help when your order is received and installed. If the e-commerce site needs more reliable information, ask the support staff. The website should satisfy your curiosity to help you make an informed purchase decision.
Summary
Although the average man might find it hard to change from physical buying to online buying; however, online buying through e-commerce offers distinct perks. These perks include the ability to choose from different specifications and designs, the timely arrival of the product, price transparency, etc. Therefore, purchasing your windows and doors online will reduce cost, time and energy.
