L’Oréal Launches Lipstick Applicator for People with Mobility Issues

L'Oréal announced two makeup devices, as the company returned to CES this year, including a new lipstick applicator developed for people with limited hand and arm mobility. Support for other makeup applications is also expected to release anytime soon.

(Photo : Gareth Cattermole/Getty Images for L'Oreal Paris)
CANNES, FRANCE - MAY 17: (EDITOR'S NOTE: This image has been converted to black and white) A general view during a screening at the L'Oreal Paris cinema club during the 70th annual Cannes Film Festival on May 17, 2017 in Cannes, France.

Accessible Beauty with HAPTA

As the makeup brand returns to CES this year, L'Oréal introduces two new makeup applicators, specifically targeted to people with mobility issues.

This includes the HAPTA makeup tool. PCMag reported that it is a motorized applicator to help people steadily apply Lancôme lipstick.

L'Oréal Chief Executive Officer Nicolas Hieronimus believes that "the future of beauty is inclusive. And this future will be made more accessible by technology."

The device system includes smart motion controls and attachments that are customizable, where users can lock the device into place once figuring out the right settings. This is possible with the help of 360 degrees of rotation and 180 degrees of flexion.

Attachments are also magnetically connected for users to click them into place conveniently, to increase ease of use to packages that are usually hard to open.

Inverse reported that HAPTA will have a built-in battery that will take the device three hours to fully charge. For continuous use, L'Oréal claims that this will last for an hour. This will take users ten applications.

Lancôme Global Brand President Françoise Lehmann stated that HAPTA is making beauty more accessible to use, as everybody should have equal access to it. He added, "Beauty tech has enabled us to fulfill this mission in an even more powerful way, revolutionizing the way we develop beauty products and services and enabling greater personalization."

L'Oréal Brow Magic

Aside from the lipstick applicator, L'Oréal worked with Prinker to develop another applicator with the same goals as HAPTA. Brow Magic can help people achieve a personalized eyebrow based on their facial features and natural glow.

Engadget reported that this will have 2,400 small nozzles and a printing resolution of up to 1,200 drops per inch. In just seconds, the applicator can apply a precise brow seamlessly.

But for this feature to be obtained, users will have to scan their face first using an app and choose their desired shape, thickness and effect.

Aside from these options, the application will also offer microblading, micro-shading, and filler recommendations. Users will need to sweep the device across in a single motion after picking an option to apply the eyebrow makeup.

According to The Verge, Brow Magic and HAPTA are both expected to launch this year. But as per their prices, no confirmations have yet been released by L'Oréal or Lancôme.