With the rising popularity of user-centered design and UX research, it's crucial now more than ever to have usability testing tools to help evaluate and improve your digital products' UX. There are tons in the market, and all offer different features, from simple user surveys to complex prototype usability tests.
Today we are going to take a look at one of them in particular. A UX research tool called UXtweak. We'll look at some of its key features, dive into the platform's pros and cons and conclude whether or not this tool is a good option for conducting UX research.
About UXtweak
UXtweak is an all-in-one UX research platform that offers a wide range of user research and usability testing tools for websites, mobile apps, and prototypes. Due to the extensive feature set, they claim to support your user and product research from the early design stages to the very last rounds of tests, just before the launch.
The tool aims to help you empathize with the users through UX research, evaluate design decisions and the product's usability, and generate ideas for improvement. The platform also offers help with participant recruiting, allowing users to hire testers from an extensive worldwide user pool.
UXtweak's Features
The platform has an extensive list of features. There are means for conducting information architecture research with the Card Sorting Tool and Tree Testing, user behavior analytics tools like Session Recording and First Click testing, as well as tools for various types of usability testing studies: for mobile and desktop websites, applications, and prototypes.
Here's the complete feature list of the platform:
Tree Testing
Card Sorting (open, closed, and hybrid)
Preference Test
Moderated Testing
Five Second Test
Website & Mobile Testing
Session Recording
Prototype Testing (Invision, Figma)
Surveys
First Click Test
What Makes It Different From the Competition?
The most interesting thing about UXtweak is the number of features available for their price. UX research often requires more than one method to uncover all the usability problems and find the best solutions. To complete the research study, jumping from platform to platform takes time, money, and team effort. So having a tool that can do it all is a huge bonus. Not to forget the high user ratings UXtweak has on the most prominent software review platforms. Its reviews are 4.9 out of 5 at Capterra and 4.8 out of 5 at G2.
They are also known to be one of the go-to card sorting tools out there.
Key Advantages
These are some of the main advantages of UXtweak:
Easy Onboarding and Intuitive UI
Navigating a UX research tool, especially when you're new to the testing process, might be frustrating at times. UXtweak, however, did a great job on the platform's UI and intuitiveness. The interface is clean, easy to navigate, and understandable, even if you're not yet a UX research expert.
Studies are quick to set up, and for those struggling, they offer context-sensitive help in the form of little pop-ups at each stage of the setup process. Their website also has many resources (videos, product guides, blog content) to help you navigate research methodologies and the tool itself.
They also have a handy Preview feature for each study, allowing you to check how it will look from the respondent's POV before launching.
Flexible Pricing
For starters, UXtweak offers a free-forever plan suitable for small projects. However, it gives you access to all research tools with certain limitations. It's also limited to only one active study at a time. This is a great advantage for smaller companies on a budget or just a chance to try some features before buying the subscription.
The pricing is very transparent, with no additional fees and no credit card required to register for a free plan. They also offer a generous discount for students and non-profits.
Their Plus Plan, which UXtweak recommends for solo researchers, is $80/month when billed annually but is limited to 2 active studies at a time. For companies, they offer a Business Plan for $144/month, which includes an unlimited number of studies and tasks and the ability to set up pre-paid participants. This is a pretty good deal for such a price, considering it's an average on the market. There's also an Enterprise solution available for those who wish to customize the plan to their needs.
Multiple Recruiting Opportunities
UXtweak gets another competitive advantage by offering a variety of ways how you can recruit participants for the research. There are three main ways how you can do that:
Recruiting from their User Panel - There are more than 155+M respondents available for any target group, and they also claim to run a quality check of the responses.
Recruiting Widget - one of UXtweak's unique features. You can install a small popup on your website asking visitors to help with a study.
Sharing a URL - a classical way of sharing your study. There's no additional cost for recruiting your respondents; you can send a link to whomever you want.
Recruiting participants is a big struggle in the industry, so this definitely gives UXtweak some extra points for trying to help out.
Main Drawbacks
Here are some of the main drawbacks of UXtweak:
Limitations of Certain Features
While their feature list is pretty long, some tools contain limitations in supported platform integrations. Currently, the Prototype Testing tool is only available for Figma and InVision prototypes, so if you're designing with AdobeXD, this may be a problem. However, there's also a handy feature of adding screenshots of your designs. So even though you might not be able to add a link to your AdobeXD prototype, you can still test your designs.
Another limitation is connected to their Mobile Testing tool. It's currently only supported for iOS apps, so there is no way for you to test Android.
User Panel Cost
While UXtweak's user panel offers competitive pricing when it comes to recruiting, it might get a little pricey for smaller studies. As usual, the more people you recruit, the less you pay for one participant.
The prices vary from $6/respondent to $13/respondent depending on the study length and the number of participants. So, if you're planning to run a smaller study, it might not be the most budget-friendly option as the price for one respondent will be higher.
Is UXtweak Worth It?
Considering all the pros and cons mentioned above, it's safe to say that UXtweak seems to be one of the most competitive UX research platforms and is definitely worth a try. It'll be a great match for those looking for a budget-friendly tool that has it all. Whether you're just starting your UX research journey or are a professional researcher, it's an excellent deal for such extensive functionality.
