Live shopping is the new kid on the block. With industry heavyweights such as Louis Vuitton, Tommy Hilfiger, and L'Oreal jumping on board, small to medium businesses have seen how eCommerce streaming is an appealing venture to enter. However, keeping up with the many live shopping platforms could take time and effort to determine which platform best fits your needs.
What Is a Live Commerce Model?
Beginning in Asia in 2017 and becoming popular during the lockdown due to the COVID-19 pandemic, digital media consumption has evolved, leading to the growth of new purchasing. One of them is live streaming. Simply put, a live commerce model allows businesses to sell their items via live streaming on digital networks. The strategy intends to give consumers an interactive experience by allowing them to ask questions and purchase things while the video streams live.
Why Is Live Shopping So Popular?
What makes live streaming for selling products popular is its proven efficiency. Much like how a staff in a physical retail shop approaches you and convinces you to buy their products, live shopping does the same. But they make the final purchase decision faster and more seamless. It's been known for assisting businesses in increasing sales, increasing engagement on owned websites and applications, and reaching new audiences.
Most importantly, live shopping events have long offered companies a unique opportunity to increase their charm with customers and build even more significant and long-lasting relationships with them.
Is Live Shopping the Future of eCommerce?
As a two-way street for sellers and purchasers, live streaming for commerce connects them better and faster than before. Like how modern technology is the way forward, live shopping is, too. Unlike video commercials, live shopping offers an environment where customers participate rather than being compelled.
Every step is authentic, sincere, and effortless. So yes, this is the future of eCommerce. And there's no going back to physical stores anymore. You can get started by choosing which one's for your business here:
#1 Channelize.io
With its comprehensive Live Shopping Platform, Channelize can alter how you sell online. You can create engaging experiences for your buyers and increase sales with Live Video Shopping within your Apps and Website.
Today's shoppers demand more than just products. Channelize curates the retail experience your consumers seek by giving an "in-store" feel to online purchasing. It provides live-streaming components that enable the effective introduction of live shopping and real-time engagement without hassle. A free demo is even offered, so you can try it out.
With Channelize, you can expand your business without stressing about infrastructure scalability. It can support up to a million huge audiences. Pre-built integrations for common eCommerce platforms make it as simple as plug-and-play. It connects with Shopify, WooCommerce, Magento, and Prestashop. Then, in the end, you can assess the true value of real-time interaction and take action to drive your business.
Key Features and Advantages
Beginners will find it simple to adopt and use
Proven track record of increasing buyer engagement
Improves product experiences and increases shopper entertainment
Accelerates purchase choices, resulting in immediate revenue growth
Unrivaled outreach and sales to increase your credibility and influence
#2 giosg
giosg is a Finnish SaaS live-streaming platform that provides tools for businesses to create engaging experiences to interact with consumers and accelerate sales. You don't need to require outside agencies or large production teams if you're new to live shopping.
Regarding live stream shopping, giosg offers all the capabilities you'd want. These capabilities include but are not limited to one-to-one video chats for personal shopping support, one-to-many video streams for presenting your items to the masses, and shoppable videos for reusing existing video content and transforming it into high-converting commercials.
The best part about the giosg platform is not just the live shopping news customers will get. It stands out due to its promotional and targeting capabilities. You can advertise your live shopping activities online with engaging, interactive material ranging from pop-ups to gamification. You can constantly tailor your streams, calls, and videos to relevant customers.
Key Features and Advantages
Source of the variable video stream (e.g., YouTube Live, Facebook Live)
Powerful visitor targeting helps you reach relevant audience
Customizable and allows you to transform video content into shoppable videos
Comes with a comprehensive range of other e-commerce capabilities, including chatbots, product suggestion quizzes, targeted pop-ups, and live chat.
#3 Streams.live
Streams.live is notable for being designed by teams that have previously built payments technology for live experiences for the world's top events and venues. It is created by Oveit, Inc., a multinational corporation in Austin, Texas, with offices in the US and EU. They understand that more fun means more sales.
You can get started immediately without deep technical know-how by putting all of Oveit's knowledge into building Streams.live and helping you create the best live shopping experience.
Streams.live is a hassle-free live shopping platform that allows you to sell directly from a live video, providing your buyers with a seamless purchasing experience.
Customers use Streams.live to discover new items, see them displayed live, and ask questions that are answered live. Typically, live shopping is accompanied by limited-time offers and discounts. Shoppers can purchase a product highlighted during a live presentation by simply clicking on it without leaving the live shopping party. As one of the best live shopping for Shopify, you can import your entire catalog and allow customers to select the desired products straight from the live video session.
Key Features
Photon: Photon is a visual technology that operates in real-time. It enables you to have exceptional discussions with your consumers, ensuring that video processing and delivery occur in real time. Most businesses refer to it as the 'magic' part of live streaming in Streams.live.
Live Brain: Live Brain is a Live Shopping AI assistant that assists you in increasing live commerce sales while creating an enjoyable and hate-free community. This AI solution automates many monotonous tasks, allowing you to focus on the unique aspect of live commerce: your personal touch. By displaying your items live, you provide consumers with a more intimate, human experience.
Recorded Videos: Streams.live can also be used as a video shopping tool by simply uploading the video and selecting the products to present. The now-recorded video can then be embedded anywhere or hosted on Streams.live.
For All Channels: Reaching your target audience has never been easier. Streams.live lets you use social media to reach customers and link your eCommerce business. Your inventory is transferable from your Shopify account. Customers will shop in your live video from any location, too.
Analytics: Do you want to know if your live stream performs its job effectively? With this analytics feature, you can remove the guesswork from analytics by creating and summarizing your entire reports.
Customer Support: A dedicated team is up and running to assist you all the time. You can reach out through live chat, email, or phone and get a response right away.
There are several strategies to keep target buyers and consumers interested in your live presentation, and Streams.live supports them all. You can even go live shopping for WooCommerce or Shopify during the process. Back to the said ways, Streams.live helps you create an area of exclusivity, hold a contest, share your brand narrative, launch a new product, host giveaways, collaborate with a brand supporter, influencer, or celebrity, and streaming-related material.
Advantages
Compared to other live streaming platforms, Streams.live allows the selling of NFTs
The Live Brain feature is an AI shopping assistant that identifies and bans hate speech and vulgarity, recognizes the community's general mood during a live shopping session, and can even assist consumers.
Streams.live makes it exceedingly simple to go live
The platform supports both landscape and portrait video modes, as well as numerous video sources (internal or external)
Allows you to build the authentic experience that your consumers respond to
With this live shopping software, many functions are free, and you can conduct events with your free account. They provide a very affordable PRO or Enterprise package if you require more personnel or advanced features. Head over to Streams.live to create your free account and go on live right away! There's no other best way to meet your consumers, interact with them, and sell to them.
#4 Bambuser
Bambuser is a live commerce software that provides businesses with a primary focus on live streaming. But unlike others, they also offer the option of posting pre-recorded content. This option makes it a flexible solution if you aren't expert enough to go live immediately.
There are two options to do live streaming. One-to-many refers to broadcasting to a large number of people, but one-to-one refers to working one on one with an expert. One-to-One may be better suited for more significant transactions.
Live video shopping has previously been employed in the fashion and retail industries. The platform provides both an app and its own website. This allows you to go live on your website and distribute to other social media networks. To direct your customers to your whole catalog, it is also possible to integrate with other eCommerce platforms. Not only that, but Bambuser also has a fully equipped studio where you can shoot your live video shopping event.
Key Features and Advantages
Allows you to broadcast video in high-definition resolution
With options to edit, download, and reuse video content
Integrates with several eCommerce systems to direct your customers
A chatbot and quick shopping options are up during live streaming
#5 Facebook Live
As the most popular social media app, using Facebook to reach your customers is made possible by its live shopping function accessible through the Facebook Business page. This functionality is the next step in the expansion of the Marketplace platform. Before, Facebook enabled the Marketplace only for vendors to publish product images.
The technology lets you stream to current Facebook audiences and embed them on other social media networks. But there are limitations. First, viewers cannot comment or engage in a Facebook Live feed posted on your website. Because client data is limited, you would have far less information when the consumer purchased from your website.
Regardless, there are several noteworthy features that you will not find on other live-streaming services. These include the Live Producer, which allows you to go live using a camera and streaming software, often called encoding software or an encoder. It has features offering a simplified experience for going live with guests.
Key Features and Advantages
Stream from any device
With live polls, featured links, and Live stories
Comment moderation to filter real customers
Supports announcements for live events
Proven track record in boosting sales for all types of sellers
Live shopping is known for more than reinventing home shopping. It is about establishing a community and involvement in ways eCommerce did not previously allow. Aside from live-streaming, you can also cultivate loyal customers and maintain traction. However, navigating the many live video streaming services can be difficult. And with our list of the top 5 best live shopping software, you can evaluate which will best match your company's demands.
