Disney Plus will charge users more for its ad-free plan. Users can still opt for the more affordable option but must deal with random ads when streaming.
Disney is Opening Its Cheaper Tier with Ads for More Budget Subscribers
According to the story by Giz China, just like Netflix, Disney is opening its streaming platform to ads for users. Due to this, the company is opening up its more affordable plan that includes ads on the streaming platform.
Although maybe not be ideal for some, for others, having ads on the more affordable tier will allow the company to make additional income on top of its subscription model. Users can still opt for an ad-less plan but this means they would have to pay more.
The Basic Plan for Disney Plus Remains at $8 a Month for Users that Do Not Want to See Ads
The global economic crisis is continually affecting businesses worldwide, and the announcement that Disney Plus will be making changes to its price plans is yet another example of the far-reaching impact of the crisis.
Currently, the basic plan for Disney Plus remains at $8 a month for users, but for those who don't want to be bombarded by ads, there is also an option to pay a further $3, which removes all ads from the streaming platform.
For those wanting to take advantage of ads-free streaming for the long-term, there is a discounted annual premium service for $110; this represents a saving of $22 each year compared to the premium subscriptions paid from month to month.
It is also worth noting that concerning its competitors, Disney Plus is still cheaper than Netflix - which only offers its users $7 ad-supported packages - albeit without 4K resolution or Dolby Atmos, as further highlighted in an article by Engadget.
Disney Basic Plans Don't Permit Offline Viewing or Offer GroupWatch and Other Features
Furthermore, while Disney's basic plans don't permit offline viewing or offer features such as GroupWatch, SharePlay, and Dolby Atmos, these features are accessible to all premium subscribers.
The price changes were announced recently in conjunction with the news that Bob Chapek has stepped down as CEO, and Bob Iger, the former CEO of the company, has stepped back into this role.
Iger was responsible for overseeing the launch of Disney Plus and the acquisition of Fox studios and cable channels, Pixar, Marvel, and Lucasfilm.
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Disney Plus Lets Users View Content in 4K Resolution with Access to Premium Features
In conclusion, Disney has responded to the global economic crisis by making changes to their price plans, allowing users to pay more for an ad-free experience and introducing a discounted annual premium service for long-term users.
Consequently, despite the economic turmoil, Disney Plus is still a great value streaming service that allows users to view content in 4K resolution, with access to features such as GroupWatch, SharePlay, and DolbyAtmos for premium subscribers.
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