Canva, an Australian graphic design platform, is doubling down on its attempts to attract corporate business customers with the debut of Canva Docs on Wednesday, Dec. 7.
As reported by VentureBeat, it is part of the company's Visual Worksuite, which was launched in September.
New Offerings
Canva Docs introduced Magic Write, an AI-powered copywriting helper built on OpenAI's GPT-3. That is in addition to the text-to-image beta based on Stable Diffusion that was previously announced.
Both of these features are examples of generative artificial intelligence (AI).
Just like with any other Canva layout, users can decide who may see, comment on, and make changes to their shared Canva Docs. Additionally, it may be distributed as a shareable, dynamic webpage.
A beta version of Canva Docs, Magic Write, and Text-to-Image are all available.
Up to 25 free uses of Magic Write are offered to all users, with unlimited use provided to those who upgrade to Canva Pro or Canva for Teams.
Cameron Adams, Canva's cofounder and chief product officer, believes enabling users to make presentations in 2015 was a pivotal moment for the firm.
He added that during COVID-19, people working from afar had distinct communication requirements and were on the lookout for new resources.
About 40 million presentations are made each month in Canva, citing a recent increase in that number. The groundwork for a collaborative vision of Canva was thus established.
Collab with OpenAI
Adams said that substantial collaboration between Canva and OpenAI has been taking place to refine the Magic Write application.
"One of the things that OpenAI is great at is machine learning, but they're not so great at productizing stuff," he stated. "That's what Canva is really great at, so the team has been working together to use the text-generation engine and really deliver it in a form that works for people."
Strategy papers, meeting agendas, and marketing briefs -- all of these may be easily generated using Magic Write by just typing the relevant information.
By highlighting the words and providing a command, the system may automatically construct a new version of the selected text.
After that, users may utilize Canva's new Text-to-Image feature or its collection of videos, photos, graphics, and charts to create their own visual content.
Integrating AI
Canva has been using machine learning for some time now, VentureBeat reported.
Adams revealed that a team has been working on it over the previous five years, mainly invisibly.
He said that in addition to acquiring the well-known background-removal tool Kaleido in 2021, "there are lots of recommendations in Canva that are powered by machine learning," such as suggesting the next layout that users should try based on what they have just created.
Adams noted Canva is continuing to expand its generative AI capabilities. "Text-to-image was the first step, and Magic Writer is the second," he said.
He said it would be about machine learning and unlocking people's creativity.
