Imagine trying everything available on Amazon. You've been attempting every ad product available in the Seller Central Advertising Console, yet you still can't meet your customer acquisition targets. And it doesn't help that Amazon has over 2 billion visitors every month. Your target audience is still nowhere to be seen.
Amazon's rising number of ad items and locations in the last two years overwhelmed many users. But really, if you want to broaden your reach and attract new clients, Amazon's DSP might be the answer. These Amazon display ads are mainly designed to engage people outside of Amazon and lead them to the site.
What Is Amazon DSP?
Amazon DSP, also known as Amazon demand-side platform, enables you to purchase ads programmatically to target new and current audiences both on and off Amazon. So, it makes no difference whether you're an Amazon seller or not.
With Amazon display ads, you can interact with the most appropriate audiences on and off Amazon by gaining exclusive insights and purchasing signals. Most importantly, you can develop your marketing strategy using insights and assess results with performance reports, both of which are free of charge.
How Does Amazon DSP Work?
Amazon DSP display ads enable you to boost sales, gain new customers, and improve brand visibility. It functions by distributing advertisements on mobile, desktop, in-stream video commercials, graphic posts, text ads, and other types of content most users consume online.
In case you didn't know, Amazon DSP ads are open to being used by any vendors or service provider, hoping to raise brand recognition and retarget potential buyers. And to make it even more helpful, Amazon display ads also help establish an audience to target people who buy from your competitors.
In addition, Amazon display ads operate and reach audiences as they themselves explore, study, or buy items on the Amazon home page, product description pages, search results pages, or even third-party websites and applications in specific markets. Again, this is beneficial to non-Amazon sellers.
Advantages of Amazon DSP Compared to Google and Meta
Like Facebook and Google ads, Amazon is recognized as a trusted organization when it comes to a business point of view. However, Amazon has the vantage point since it contains the largest customer data at all phases of its journey across hundreds of purchasing verticals. Therefore, it can tap into every customer at every level of the sales funnel.
Ultimately, Amazon DSP beats Facebook or Google in providing not only interests and demographics, but also data on search and purchase behavior. And that's part of the reason it's the number one destination that shoppers rely on when conducting product research, comparing prices, making purchases, and the like.
Overall, with Amazon DSP, you can reach customers beyond those constantly seeking on-site. You can target them more broadly and improve their efforts at every point of the sales funnel.
Why Should You Use Amazon DSP? Why Should You Switch?
When you think about advertisements, you'd probably set your mind on popular ad platforms like Facebook and Google Ads. However, many platforms impose limits on data sharing with third parties. In this case, Amazon is sprinting and gaining significant ground.
That's because Amazon DSP ads empower marketers with first-party data. From there, you have several targeting choices, which we'll go over later.
Using Amazon DSP may dramatically enhance the number of impressions. During the time under analysis one advertiser in the home improvement category who was only using PPC ads, impressions climbed fivefold, from 270K to 1.4 million when Amazon DSP ads were added.
This massive development took only two weeks and demonstrated the significant impact and reach that the adoption of Amazon DSP can have. In exchange, the advertiser received a 17% better Return on Advertising Spend or a higher return on all advertising dollars spent (RoAS).
Display advertisements can be handled through Amazon DSP using the self-service option, through an Amazon Ads Advanced Partner like BidX or with an Amazon Ads account executive. You are charged on a cost-per-thousand-impressions (CPM) basis.
How to Grow Your Business With Display Ads
Now, the real question is how you will grow your business using Amazon DSP on the fly. This is where BidX enters the scene. BidX allows you to devote more time to your primary business by helping you out with Amazon DSP ads.
As a member of Amazon's Solution Provider Network, BidX is an Amazon Certified advanced partner. With that help, your display ads with Amazon will provide a high level of visibility, giving you access to millions of new potential customers. The more visibility you get, the greater the chances that your business will grow in terms of sales and revenue.
Amazon, as one of the most promising platforms, provides businesses with the potential to improve brand recognition and attract new consumers with display advertisements. The Amazon DSP can help with this. This DSP is unique in a way that it is appropriate not just for Amazon merchants, but also for sellers or service providers operating their online shops outside of Amazon.
By using BidX, you can address appropriate target groups and position advertising for your products on the most popular websites and applications with the aid of Amazon's user data.
How to Use Amazon's Data to Your Advantage
Using Amazon's data to your advantage is possible too. And that's because Amazon DSP can help you achieve a variety of advertising goals. You can remarket to people that have already viewed your product page.
You can also reach out to new customers outside of Amazon by introducing your brand or a new product. For that, Amazon DSP provides access to hundreds of customer segments as well as information about shopper purchase history and intent. Here are some examples of what we call Targeting options:
- Retargeting is the first thing to consider. In particular, it can result in a considerable boost in revenue. It enables you to reach out to consumers who have already interacted with your products.
- Lifestyle targeting means choosing a target audience based on Amazon search and purchase statistics. For example, selling perfumed bath soap to those who purchase other high-end bath products.
- Behavioral targeting considers purchasing and search activity as well. When individuals behave in the way you specify, your adverts will appear. This focuses on visitors who have browsed your category in the last 30 days and clicked on a specific product listing. If a consumer continually visits a website with earbud reviews or searches for them online, this obviously signals a desire to purchase one.
- In-Market targeting is when people in the market for certain items or services are defined as targets. Assume you've had a cat for a long time. You would be identified as an in-market for cat-related products by Amazon DSP.
- Contextual targeting option lets you focus on people interested in a topic connected to your product. Say they're browsing an article related to mattresses. That's your cue to display ads for them to entice them to buy your products.
- Device targeting lets you have the choice to filter users based on their browsers or devices. For example, you want to reach out to people who specifically use Amazon Fire Tablet since your products/services are compatible with the said device.
- Additional custom audiences let you target people who have clicked on, purchased, or seen the product and related choices based on Amazon Standard Identification Number of products.
- Audience lookalike reaches consumers similar to your present customers by using a wealth of data at its disposal, in conjunction with collaborative filtering, to generate detailed customer profiles.
- Advertiser audiences enable you to incorporate your audiences into Amazon DSP ads to increase relevance. This means that instead of relying on Amazon's first-party data, you can also get third-party ones.
Identifying your own advertising priorities is fundamental to selecting the best targeting solutions. This entails comprehending your brand, market, and items. You need as much information on your clients as possible. BidX continually analyzes the success of your Amazon adverts using machine-learning algorithms. You can learn more about BidX below:
Key Features
- BidX will continually keep an eye on the success of your advertisements. The simple dashboard, paired with a downloadable personalized report, provides you with all the critical information you need to evaluate your campaigns at a glance.
- Regular exchanges allow you and BidX professionals to analyze the success of your Amazon DSP advertisements and get the best results possible. You may contact support by chat, email, or phone if you have any questions.
BidX enables you to focus on your company's core business by streamlining the workflow required for lucrative Amazon Advertising. As a result, you will see a positive impact on brand awareness, visibility, and sales.
Not just that, you will also be able to reach exclusive target groups both on and off Amazon and use retargeting specifically for cross- and upselling. Above all, you get to create solid brand awareness among customers ready to buy your products or avail of your services.
Advantages
Minimal Management Fee
BidX has an in-depth understanding of DSP advertising and manages seven-figure advertising budgets for their customers. Furthermore, compared to other DSP partners, they charge the lowest administration cost.
Target Advanced Audiences
BidX allows you to target consumers who have looked for, watched, or purchased certain goods on Amazon. At the same time, it helps you better understand their preferences, demographics, and in-market preferences.
Unique Supply
Amazon's unique supply refers to the impressions marketers may receive with Amazon DSP advertisements. Because advertisements reach consumers across many platforms, it aids in developing cross-device campaigns, which is critical given that customers have increasingly gravitated to mobile in the past two years.
Assured Brand Safety
Amazon DSP users can anticipate the highest quality standards and brand safety since DSP monitors everything. In return, it guarantees not just brand safety but also traffic quality, third-party supply quality, and viewability using both its own and third-party solutions.
Optimized Campaigns
If you're an advertiser, Amazon DSP easily helps you customize campaigns to achieve certain goals automatically or manually. Automatic optimizations ensure advertisements are displayed through the optimal sites and formats and constantly update budgets based on campaign goals.
However, automation is complex and time-consuming. That's where BidX comes in, because we are experts in the automation field and handle over 2000 accounts daily, so you can continue to take care of your core business.
Most significantly, you can integrate Amazon DSP advertisements into your website. You do not need your own Amazon page to direct shoppers to your own online business. You may utilize Amazon's in-depth targeting in this manner without actually selling your things on Amazon.
Assume a credit card firm has a lot of out-of-home advertising but wants to conduct more digital advertising. Thanks to the Amazon DSP, this firm can now reach eager consumers on the Internet without having an Amazon store. They no longer require a Google Ads agency and can manage everything via BidX.
Are you interested in advertising on the Amazon demand-side platform (DSP)?
Contact BidX Account Management for more information about the different options available to help achieve your advertising goals.
Boost your sales with programmatic advertising from BidX.
